Your Image Works

Outlet Shopping: Nirvana or Mirage

2012-02-15T12:07:00.000-08:00

No one (I mean, no one) likes bargain shopping more than I do. So whenever I have a reason to, I head to the outlets, you know, those treasure troves of high fashion at dizzingly low prices. Really? Over the past few years, my dizzy spells have been fewer and farther between as I have noticed that more and more the prices have seemed disturbingly similar to those in the mall and other local stores. Could it be, I have wondered, that the outlets are really not the treasure trove they purport to be?

Recently, I had my theory validated by an article I read, "Dirty Secrets of Outlet Shopping," (http://www.learnvest.com/author/the-learnvest-staff/>). According to the authors, my suspicions were well founded. Here are some facts that we should know before we load up and drive over the river and through the woods to your nearest outlet center.

1. You usually have to travel some distances to get to the outlets. Think about how many outlets you know that are in semi-rural areas or small remote towns. Is it really because they need all that space in order to accommodate the myriad of bargains? Actually, it has a lot to do with shopping psychology. When getting to the outlets is a major endeavor because of distances (people take tour buses to get there!), do we really want to leave without purchasing something? In fact, we feel obligated to buy. We think, "I came so far, I shouldn't go home empty handed." In fact, we probably started out thinking about coming home with a bounty of bargains. So even if the prices are not great, we are inclined to buy anyway.

2. Much of what we buy is not a store irregular, overstock, or last year's merchandise. Stores are now manufacturing items specifically for outlets. In many cases, only a small percentage of merchandise actually comes from the local stores. More often than not, the outlet products are made from lower quality materials and with lower quality workmanship specifically for the outlet store.

3. Because much of outlet merchandise does not come from the main stores, the price tags announcing drastic price cuts off store prices is a sham. We are actually paying full price for lower quality goods, so instead of getting a bargain, we are paying too much.

If you are like me, you are not about to stop shopping at outlets because of these dangers. After all, the thrill is in the hunt, and if we are prepared, we can still bag our share of bargains without getting taken. Just remember these points:

1. Just because you traveled a long way to get to the outlets, don't feel compelled to justify your trip by spending money on things that may not be good quality bargains.

2. Don't get caught up in the deceptive numbers on the price tags. Pay particular attention to the quality of the merchandise, and then decide if it is really worth the price you will pay. Do not make your decision based on the original retail price, which is probably an inaccurate and meaningless number anyway.

3. Make a list of things you want to buy before you go, then check out the retail prices at the mall, online or in your local stores so that you won't be fooled by bogus markdowns.

Outlet shopping can be a fruitful experience as long as we are armed with an understanding that the phrase “outlet store” does not always mean "a place where high-quality merchandise is sold for ridiculously low prices."

2012-01-26T09:48:00.000-08:00

Featured Article: Where Have All the Nice-Looking People Gone?

by Judith Rasband, AICI CIM www.Conselle.com

Beth Y. Stange AICI CIP is a Licensed Conselle Affiliate

Photo: maurilioamorim.com

They've gone the way of their nice-looking clothes! Most are just plain gone! Many people look pretty awful in today's casual, uniform dress-ill-fitting jeans and T-shirts! And I'm no longer alone in stating this observation. The idea that dressing down has gone too far has been gaining concern, say those who engage in people watching as a profession.

Photo: chaosmanorreviews.com

Betty Halbreich, author of Secrets Of A Fashion Therapist, was asked, "How do you think women are dressing today?" She answered in alarm, "They look awful! People, both men and women, have become very sloppy. We're just too casual." Referring to Casual Friday she added, "It should be blown off the map! It's become so casual . . . they're coming to work in their pajamas." Even cartoon character, Dilbert, agrees. "I love the 'Business Casual' looks for the way it combines unattractive with unprofessional while diminishing neither."

It's interesting to do a little people watching for yourself. Sitting in a wonderful, well designed and well decorated office building I made a few notes. So many employees looked so out of place wearing faded cotton polo shirts and khakis or jeans. I was shocked at seeing women who looked like they just came in from the farm--followed by full-figured women, invariably the ones to wear a short top, leggings, and hiking boots or pointy-toed-heels. And so many men were wearing a knit or ill-fitting shirt and pants, the focal point becomes their belly. "Why bother with the cost of a beautiful building when the people inside look so awful!" declared another observer.

Photo: DailyMail

People may want a more relaxed, casual attitude and behavior, therefore the casual image. But why go to the point where we compromise our integrity, lose our dignity, and look like a slob? Wendy Cheslea, Canadian image management consultant, reports, "People look terrible. They just don't care how they look! They'll spend $10 on a tacky T-shirt and call themselves dressed. They spend their money on boats, cars, and other toys but not on their clothes! When did this happen?" asks Cheslea. "Where is it leading? And what can we do about it?"

Since the 60s and the attitude of "down with the establishment," traditional ways of dress have been giving way to more casual dress on all occasions. It's part of the casualization of America. And Canada is right on our heels. "People have become lazy", asserts Halbreich. "People don't want to have to think about what goes with what. Jeans and a T-shirt is a no-brainer. And that's what the people look like-like they don't have a brain."

"I don't have to worry about looking nice anymore," declared a frumpy looking woman. "Don't worry," chimed in Cheslea, "you don't." "It doesn't matter what I wear," stated a disgruntled consumer at the thought of image improvement. "I don't have to impress anyone." And again, adds Cheslea, "Don't worry, you won't." According to a recent Harvard University study, productivity on casual Fridays has dropped 30 percent. Citibank reversed earlier casual dress policies, claiming that "chains of command had broken down, productivity was sagging and chaos reigned in the workplace."

Photo: middlesexcc.edu

So it does matter. We know that the way we choose to look affects the way we think, the way we feel, the way we act or behave, and only then the way others react or respond to us--all of this affecting the achievement of our goals--or not. I talk with so many who tell me about feeling depressed. We can lift that load by simply getting up and dressing up to some degree. A colored shirt with a collar does wonders to lift your look and your mood.

For those who do still dare to dress nicely, we find that someone in casual to sloppy dress is sure to challenge them with a sneer, saying "Why you so dressed up?" Even youngsters are known to censure nicely dressed classmates with comments like, "Who do you think you are, Miss Priss?" The questions are crafted to put you down and make you feel like the one who is out of place, while they build themselves up-and it's working.

In this post-modern day we are allowing people to take the liberty of taking away the right to look nice, to dress to a higher level. Additional reports are typical, of people being told not to come to work in "good clothes anymore. You make the rest of us feel uncomfortable." Or, "No one dresses up for the theater anymore, so don't bother." It has become the accepted assumption that it is the nicely presented person who must make the change, the one who must conform to lower standards.

You, we, and our youth need some one liners already in our heads, ready for response, allowing us to more easily stand for higher standards. You need to stand or walk tall, smile politely, and say something like, "Because it makes me feel so nice." Other one liners to consider include:

"'Cause I'm worth it."

"'Cause I know better."

"Today's a special day."

"Because I respect myself."

"So I get and keep the job."

"Because I'm nicer to look at."

"I like the way it makes me feel."

"So you'll notice me--and you did."

Photo: JNY.com

Turn the question and the pressure around. Practice saying, "Why are you so dressed down?"

Chances are the person will likely come back with something like, "Cause it's more comfortable." To which you can add, "I'm both comfortable and lookin' so good."

Someone might easily say, "'Cause it's in fashion." And so you ask, "Why is it in fashion? Who's driving the fashion?" While there are fine and responsible fashion manufacturers and retailers "out there," there are also disreputable and irresponsible fashion Moguls and media that present rude and crude images for shock value-to attract attention, viewers, readers, and buyers of what they want to sell-be it attitudes, behaviors, or products. Giving into that sort of fashion, you become a "fashion victim."

Well, I want none of my readers to fall victim to fashion. We can take action in the form of image management. If we are not already looking and feeling the way we want to look and feel, again I say, it's never too late to become who we want to be. Make 2012 the year you get yourself and your wardrobe the way you've always wanted them to be.

Hats Off to You!

2012-01-05T12:00:00.000-08:00

Leave it on? Take it off? When? Where? The following short quiz will educate you and test your knowledge of proper hat etiquette (answers below).

QUESTIONS:

1. A gentleman removes his hat when entering

a) a restaurant

b) an office building

c) a bank

d) a shopping mall

e) all of the above

2. A lady

a) may always keep her hat

b) removes her hat when entering a restaurant, office, or home

c) neither of the above

ANSWERS:

1. (a) A gentleman removes his hat when entering

· a restaurant,

· a church (except in an orthodox synagogue, where a gentleman might be required to cover his head),

· an individual office,

· a home,

· an apartment building,

· a hotel lobby,

· an elevator for a hotel or apartment,

· a store,

· a theatre, or

· a courtroom.

A gentleman may keep his hat in

· a bank,

· an airport terminal,

· an office building (remove when entering an individual office),

· a post office (or similar public building)

· an elevator for a public building or office building, or

· a shopping mall (remove when entering individual stores).

2. (c) Generally, a lady may keep her hat at all times, but a lady who is a military officer removes her hat in dining rooms and in the officers' clubs.

Of course, a gentleman always removes his hat during the National Anthem. Not only is this proper, it is the law!

See:
http://www.law.cornell.edu/uscode/html/uscode36/usc_sec_36_00000301----000-.html

Traditionally, ladies kept their hats during the Anthem because their hats were often anchored to their head with hatpins, etc., or removing it would destroy an elaborate hairdo. Today, if a lady wears a casual or unisex hat (e.g. a baseball cap, etc.), it is considered proper for her to remove it during the National Anthem.

Enjoy your headwear this blustery time of year, and know that you'll be appropriately hatted at all times!

Think Before You Ink

2011-10-13T09:59:00.000-07:00

From Time Magazine: http://www.time.com/time/magazine/article/0,9171,1675620,00.html#ixzz0yyLR6oyx

There are two things Ed Soares is devoted to. One is his job as a detective for the East Palo Alto, Calif., police department, where he has worked for five years. The other is a large garish tattoo of St. Michael casting the devil into hell that adorns his forearm. The image is a work in progress, and Soares, 33, has spent three years and $5,000 getting it just the way he wants it. So he faced something of a test of allegiances this summer when the department forbade all its officers from displaying tattoos on the job. "It is not fair. I have spent a lot of time and money on my tattoos," says Soares. "But I am in the business of taking orders, so that is what I will do."

East Palo Alto's prohibition may seem like a quirky, isolated incident but in fact is a sign of the times. Over the past six months, tattoo restrictions have been imposed on at least a dozen police departments around the country, and the Marine Corps placed a ban on "excessive body art" for new recruits on April 1. Oddly, the crackdown is occurring at a time when large, excessive tattoos are more popular than ever. Last year a study published in the Journal of the American Academy of Dermatology found that 89% of the men and 48% of the women who wear tattoos have conspicuous and sometimes outlandish designs on their hands, necks, arms, legs, toes and feet. "We are seeing more tattoos than ever before," says Ronald Davis, chief of police at East Palo Alto, where officers are required to hide their ink with clothing or bandages.

Since the Stone Age, tattooing has been seen as a spiritual ritual, used to mark a right of passage. During the Civil War, getting a flag emblazoned on the arm emerged as a patriotic symbol for soldiers. But in the past few years, the garish body-art trend has taken on an increasingly negative connotation as it has become a signifying mark of street gangs and prison inmates.

The East Palo Alto ban was sparked by community complaints about a group of officers, known as the "Wolf Pack," who wore tattoos of the animal. "The uniform needs to reek of professionalism," says Larry Harmel, executive director of the Maryland Chiefs of Police Association. Several departments in his state have already initiated bans. "People can draw negative conclusions by looking at big, bold tattoos."

Few organizations are more committed to the image of professionalism than the Marine Corps. "Marines hold themselves to a higher standard than everyone else," says Sergeant Major Carlton Kent. Although new recruits can't enter the service with sleeves, as large inked designs are often called, Marines already in the Corps can keep the body art they have. But a commanding officer must document those tattoos to make sure nothing is added. "My tattoos express who I am," says Sergeant Adam Esquivel, a Marine serving at Camp Pendleton, near Oceanside, Calif. But he's resolved to follow the new order. "I chose to be a Marine. So I have to take the good with the bad."

But does it makes sense for the Corps to take such a stiff stand on an aesthetic issue at a time when the nation is at war and it's already tough enough to persuade young people to enlist in the military? Marine officials claim the new policy isn't hurting recruitment. But it is telling that last year the Army relaxed a similar tattoo policy to help bolster its numbers. There are no statistics indicating what effect the bans have had on law-enforcement hiring, but there is evidence that cops aren't happy. A few months ago, the police-officers union in Anne Arundel County, Md., filed a grievance against the department. So far the courts have been staunchly anti-tattoo. Last year a federal appeals court in Hartford, Conn., upheld a ruling that required officers to cover up spider web tattoos--a symbol of white supremacy--setting a precedent that such ordinances do not violate the First Amendment.

But departments like East Palo Alto are banning not just tats that are racially offensive--they are prohibiting them all. "Tattoos are an icebreaker," says Soares, who thinks society is generally accepting of tattoos. "Civilians know we are normal people, not robots."

Source Time Magazine: http://www.time.com/time/magazine/article/0,9171,1675620,00.html#ixzz0yyLR6oyx

Your Social Media Image

2011-08-04T14:21:00.000-07:00

Social media is a both a blessing and a curse. We can now communicate more rapidly and in more different ways than most of us ever imagined just a few years ago. Communication has also become portable. My husband and I like to watch a lot of the old 1980s detective series, e.g., Remington Steele, and Magnum P.I. When the hero is trapped in a drain pipe or beneath a hail of bullets with no cell phone with which to call, twitter, or text, we realize how far we have come in so short a time. On the other hand, along with the blessings of instant access to a potentially huge audience have come some curses, some unavoidable and some rectifiable. It is one of the rectifiable ones that is on my mind today--and every day. I refer to those inane and narcissistic comments that cram my Facebook page.

Let me start by saying that I have Facebook pages for two reasons. The first is personal: as four of our seven children have grown and left the nest, Facebook allows to me follow their adventures, see photo galleries of grandchildren and my son's latest girl friend, and keep up to date with many old friends with whom I had lost touch. My second purpose for joining Facebook was to enhance my online presence for business purposes. I can post image tips, keep abreast of trends in the image management field, share information with other consultants and my clients, and even prescreen perspective employees.

However, every time I log onto my page, I have to wade through a sea of entries such as "Only one more day until the weekend" (I know what day it is!), "Yow, this coffee is hot!" (Call out the National Guard!), or "It's 8:05 and I'm out the door" (Please, tell me when you get to your car, then work, then your first coffee break, then the potty, of course). These types of comments posted to Facebook are problematic for two reasons: first, every entry has to be mentally evaluated (for example, crucial, important, interesting, a waste of time). I skim over the "waste of time" entries, but evaluating and skimming take time. Similar to junk email and phone solicitations, meaningless Facebook drivel is an invasion of my consciousness and a purloining of my time.

I know, I know. Why don't I just unfriend the violators? I can't. I like these people and some of them I even love. Unfriending sends such a negative social message, and I don't want to hurt people whose love and friendship I cherish. I do want to know if Tom got that great job he was hoping for, if Mary is responding well to her medication, and if Louie really has found the love of his life. I just don't care that one of them just sneezed so loudly that he or she scared the dog. There is a distinct difference between news and self-absorption. I'm not on this crusade only for myself. As an image consultant, I don't want those I care about getting reputations as mindless, egocentric, bored, or dull.

I'm well aware that my cry in the wilderness against Facebook flotsam and jetsam may fall on deaf ears, but at least I have struck a small blow for reason and good sense. And I’m not alone—I’ve read similar sentiments in Facebook posts!

Over-Exposed = Under-Paid, by Dr. Duff Watkins and Jean Woo

2011-07-13T08:26:00.000-07:00

Over exposed = Under paid

Dr. Duff Watkins and Jean Woo

"Clothes make the person. Naked people have little or no influence." - Mark Twain

Would you rather be seen as serious or sexy? Promoted or picked up?
Are you headed for the boardroom or the backroom?

At work, your success is significantly influenced by how much skin you display. Just as photographic images can be ruined by overexposure, so too your image can suffer from overexposure. Studies show that a 20% variance in remuneration can be attributed to appearance, so it pays to get the right exposure.

Whether pole dancing or climbing the corporate ladder, you wear specific clothes for a specific purpose. Appropriate clothing always helps create the desired effect.

Put simply: overexposure kills your credibility. If you expose too much skin in the world of business, you won’t be perceived as a credible person worthy of promotion. Overexposure diminishes your authority, stalls your career, and prevents pay rises.

It’s nobody’s fault, really.
Blame the brain.

Ever since we humans started walking upright we’ve had trouble interpreting displays of skin. The problem is that the brain sees skin display as a sexual signal. Sexual signals are so powerful that even the biggest, smartest brains get distracted by them.

That’s one purpose of clothes: to dampen sexual signals. Wearing clothes allows you to send intended signals without sexual overtones.

In the business world, exposing too much skin confuses your audience. Male colleagues are especially confused due to their brain’s hardwiring. For men, the more skin you expose, the more sexual the signal. In the corporate world, overexposure will cost you credibility because the more sexual signals you send, the less likely you are to be taken seriously.

Distract = Detract

Nowadays casual business dress is common and so too is overexposure. It’s not just the obvious visual distractions of bare midriffs and deep cleavages. It’s also bare arms, bare legs and visible toes. The point to note is that anything that distracts a viewer detracts from your image.

True story: A female executive and two male colleagues enter a meeting. The two males wear neckties and long shirtsleeves. The woman wears a collarless, short-sleeved blouse which exposes her arms and neck. The other people in the meeting immediately assume that the woman is subordinate to the men.

She’s not; she’s a partner in a law firm and the two males are her assistants. Big mistake by the other people? Sure, but understandable given how the brain works.
The biggest mistake, however, was made by the female lawyer who forgot this fact: you influence what others think by what you wear. She diminished her own authority and confused her audience by the way she dressed. Having failed to make an accurate first impression, she now has to reclaim her credibility. That’s bad for business and bad for self-esteem.

It doesn’t matter who you are. The more flesh you display, the less status you will have. So cover up or be prepared to take lots of orders for tea and coffee.

Exposure = Vulnerability

Clothing is also protection. We say ‘exposed’ when we mean vulnerable, defenseless or needing protection. In business, men don’t expose much. In the corporate work, the only male flesh you see is face and hands. It’s now the rule: in order to convey competence, cover up. Even in the most relaxed office, no man shows up to work in sleeveless t-shirts or sandals. That’s why in a world where men wear suits, women decrease their authority if they expose more flesh than the men.

Five ways to boost your credibility:

Match the male: Expose no more skin than male colleagues. If they expose hands and face, do likewise. Simply adding a neck covering (eg, necklace, scarf) creates a different image, and increases your authority.

Cover up: The more skin you display, the more vulnerable you look. Appearing defenseless and needing protection may get you more dates but it won’t propel you up the corporate ladder. You won’t be seen as serious or perceived as credible if everyone in the room is wondering where the rest of your outfit is.

Leave the lingerie: Save the peignoir for the boudoir and limit your lingerie to private showings only. When bra straps, camisoles or undergarments sneak into view, you appear to be unaware and ‘switched off’. Instead of exuding competence, you appear to lack attention to detail and ignorant of the difference between public and private display. Put bluntly, it’s called underwear for a reason.

Don’t mix messages: In the eyes of others, you are as professional as the least professional component of your appearance. If one part of your image states ‘career woman’ but another part screams ‘party girl’ guess which part is heard by others? Mixing business with non-business images confuses your viewers and undermines you professionally.

Show only the unadorned: Enjoy your tattoos and body piercings? Fine, but don’t assume others will. Body decoration has negative associations. Conceal them. In business, the only safe piercings are pinholes through the earlobes. Even then earrings must draw attention to your face discreetly, not upstage it.

Remember, expose your skills not your skin.

Dr Duff Watkins
dw@execsearch.com.au

is Director, Asia/Pacific of the Cornerstone International Group. His articles appear in Men’s Style Australia, Sydney Morning Herald, Company Director Magazine, Melbourne Herald Sun and many others.

Jean Woo
jean@personalbrand.com.au

is author of Executive Style. dress essentials for men and women. Once a corporate lawyer, she is now Director of Personal Brand Management. They are co-authors of Dress For Effect.: secrets of sartorial splendour

http://myemail.constantcontact.com/Image-Tip--An-Attitude-of-Gratitude.html?soid=1102270633130&aid=tHowGbiAUps

2011-02-03T07:40:00.000-08:00

http://myemail.constantcontact.com/Image-Tip--An-Attitude-of-Gratitude.html?soid=1102270633130&aid=tHowGbiAUps

An Attitude of Gratitude

2011-02-02T12:34:00.000-08:00

How Can I Thank You?

Yes, it is proper and necessary for the well-mannered to write a thank-you note for all gifts and out-of-the-ordinary deeds of kindness and thoughtfulness. A rule of thumb: if you think, "I should thank Bill/Susan," then get out your writing paper or thank-you note. That established, what to put in that handwritten, snail-mailed note?

Don't be aloof and generic:

Susan,

Thanks for picking up the check the other day. Great to see you.

Bob

Take the time to personalize your note:

Susan,

How kind of you to treat me to lunch Friday. It was wonderful to catch up on how your family is doing and hear about your recent vacation. It's always a pleasure to enjoy your company. Next treat's on me.

Warmly,
Bob

I thought I'd include the text of one of my young children's thank-you notes, un-coached, for a recent gift. She has learned well!

Dear Claire,

Thank you so much for my necklace. It is so beautiful! I wore it to my first dance! People complimented me on it, and I said, "Thank you! It is from my cousin Claire (whom I love!) [yes, she wrote 'whom'!] Thank you again.

Love,
Katerina

Remember, it doesn't matter if the deed or gift was pricey or simple. Send that note on your mature, refined stationary or note card. And be prompt about it so that you're less likely to forget. You'll be glad you expressed your gratitude and offered the small gift of your time in return.

Thank you kindly for reading this issue's image tip.

Until next time, my best,
Beth

Executive Accessories Principle #7: Less is More

2011-01-17T11:36:00.000-08:00

Choose a Purse or a Briefcase – Not Both
For women, a big accessory mistake is to carry both a briefcase and a purse –this can get cumbersome. Instead opt for a stylish briefcase. Today many designers make feminine yet sophisticated cases that can serve as your purse and hold your papers, or even your laptop. You can always stick a small evening bag in the briefcase if you need to go from day to evening. Just leave the case in the office when you go out to that dinner or cocktail hour. Men, too, are best to use just one carrying accessory. Invest in a quality briefcase and save the backpack for hiking.

Accessories are a vital part of an effective executive wardrobe. Whatever your professional role follow these ideas to ensure you always feel confident, and look fantastic.

Executive Accessories Principle #6: Quiet!

2011-01-17T11:29:00.000-08:00

Watch the Noise

While most shoes make some noise, notice if yours are unusually loud. This can distract those around you and will be sure to make you uncomfortable. Be sure that sling backs are not clicking. The same also goes for jewelry. Save the bells and chimes for the holiday parties and keep them out of the office. Another important tip here is to remember to take off all but one bracelet if you are doing a presentation. You do not want your noisy bracelets to distract from your powerful message. Your colleagues and clients want to hear only from you, not your clothing or accessories.

Executive Accessories Principle #5: Check Again!

2011-01-17T11:26:00.000-08:00

Do A Double Take

As a final step, always take a good look at yourself in the mirror before you leave each morning. Are your clothes clean and pressed? Is fit and style appropriate? Are your shoes clean and polished? Are your accessories simple and classic? It is helpful to have a second set of eyes give a final nod before you head out the door, to make sure tags are tucked in, hair is removed from shoulder fabric, and loose threads are removed. When you look and feel well put together, you are conveying the professionalism that your colleagues expect of you.

Executive Accessories Principle #4: Try Outs

2011-01-17T11:23:00.000-08:00

Do A Test Run

Take the time to do a “test run” on any new accessory or garment you add to your business wardrobe. Wear it first to run errands or to meet a friend for lunch before you wear it to work so you will not be surprised by an earring that keeps falling off or a necklace that keeps catching your hair. You want to be aware of any challenges and resolve them away from the office. Again, that honest, competent feedback before hand can be a valuable insight into whether your business accessories are working for you or against you.

Executive Accessories Principle #3: Neutral is Nice

2011-01-17T11:22:00.000-08:00

Keep Your Bags and Shoes Neutral

Remembering to coordinate with your chosen core wardrobe neutral(s), choose suede or leather in neutral colors for your bags and shoes. Patent leather is a great way to add flair while still being neutral. Also, choose classic styles rather then the latest trends. Classic shoes and bags in high quality materials and workmanship are good investments and will look great for seasons to come. Flashier colors and styles are best saved for recreation and socializing.

Executive Accessories Principle #2: Be Jeweled Appropriately

2011-01-17T11:19:00.000-08:00

Principle #2 Any Old Necklace Will Not Do

Just because it is real gold does not mean it is working for you. It is important to wear jewelry that compliments your personal coloring, the style of your clothing, and is in proportion to your body size. Too many women wear very dainty necklaces in the workplace, and this does not enhance their authority. Pick jewelry that is an appropriate size for you and specifically complements the outfit you have on. And remember that trendy pieces are best left for social events. Style magazines and catalogs are not the best place to get accessory advice, as they are marketing products for sale. You're safest for business when choosing timeless, classic pieces.

Executive Accessories Principle #1: Be Jeweled

2011-01-17T11:16:00.000-08:00

Next in our series of Your Executive Image are principles of effective accessorizing. As much as you realize the importance of investing in an executive wardrobe to enhance your image, recognize that the garments you select are only one part of your overall executive image equation. Your shoes, jewelry, and other accessories are also influencing factors that deserve your attention so that you always look your best.

These important accents can complement or compete with your carefully selected, executive outfit. Follow these principles to ensure that what you decide to do with your accessories and jewelry is working for you at work every day.

Principle #1 Don’t Skip the Jewelry

Jewelry is important, as it finishes the look. Always wear one pair of earrings to frame your face. Also add at least a necklace or a bracelet, and always consider a watch. Without jewelry you look underdressed in the workplace – and underpaid. Invest in some good classic jewelry that will last a long time, and then each year add one or two more current pieces.

Relaxed Business Attire Principle #5: A Safe Set

2011-01-17T11:08:00.000-08:00

A Safe Set

Three outfits that work great for relaxed business attire are a sweater or sweater set paired with a pair of slacks, a turtleneck with slacks (with a scarf and a skirt for women), or a neatly pressed pair of pants or a skirt worn with a pressed long-sleeved, buttoned solid shirt. These combinations will always help you be appropriately dressed and ready to get down to business.

Effectively discerning between what is appropriate and what is inappropriate for business may save your career. Take time to plan in advance what you will wear for those relaxed business days and settings. Use the principles and tools given here to help you set yourself apart from the competition and as you continue climbing the ladder of success in your industry.

Relaxed Business Attire Principle #5: Add a Layer

2011-01-17T11:04:00.000-08:00

Add a Layer

Any image professional will tell you the importance of always wearing a third piece. Your shirt or blouse and pant or skirt are the first two and then you need one more – a jacket, a sweater, even a vest. Even if you in relaxed business attire, you still want to command authority and convey credibility, so be sure to continue to include that third piece. This piece can often be conveniently hung on the back of your office door, in case you need to increase your visual authority for an occasional meeting or client. You have options and versatility with your third piece.

Relaxed Business Attire Principle #4: Let's Make Up

2011-01-17T11:01:00.000-08:00

Do Make Up

Relaxed business dress does not mean so casual that you forget to put on your face. According to a recent study published in the Economic Review, women who wear makeup for business earn 30 percent more than those "who can't be bothered." Women who do not wear makeup appear less put together, which can give the non-verbal message that they are tired or overwhelmed. For business, makeup should be natural looking, leaning toward conservative. Be sure to wear only your daytime makeup to the office.

Relaxed Business Attire Principle #3: No Bojangles

2011-01-17T10:52:00.000-08:00

Abandon the Banging Bangles

Sometimes trendy jewelry worn to work makes you look more like a fashion victim than a competent professional. Noisy jewelry is distracting. For women, piercings are best kept to one matched pair per ear. For both men and women, keep your jewelry simple and classic. If you work in a creative industry you have more flexibility. However, wearing an armful of bracelets, huge hoop earrings and a belt that is bigger than a breadbox will do nothing to advance your career. Save your statement pieces for social events and your classic pieces for business.

Relaxed Business Attire Principle #2: Cover It Up!

2011-01-17T10:49:00.000-08:00

Principle #2: Keep Covered

The more skin you show, the less credible you appear. Period. If women are perceived in the workplace as dressing sexy, they run the risk of not being taken seriously. Skirts should be at least knee length. Remember to keep cleavage to a minimum, as it’s not appropriate for business. Save your shimmery, glitzy and glittery fabrics for evening attire.

Hosiery is not necessarily required for relaxed business attire. For women, hosiery is recommended if you wear a skirt. Also, while open-toed shoes allow you to show off your pedicure, they are better left for the weekend. For men, hosiery is required with slacks. Save the sockless look for the boat.

Relaxed Business Attire Principle #1: Use Caution!

2011-01-17T10:45:00.000-08:00

"Business Casual": How to Make It Work For You

Your image is one of the most important contributing factors in business. When it comes to ‘business casual,’ so many people get it so wrong. According to a June, 2008 CareerBuilder.com survey of nearly 2,800 U.S. companies, 35% of employers have sent home an “inappropriately dressed” worker.

You'll notice that I use the term "Relaxed Business" instead of "Business Casual." There is nothing casual about business! What does business casual actually mean? There are a variety of definitions, given that business casual is somewhere between formal business wear and street wear. How do you navigate these confusing waters?

Everyone’s workplace is different and different regions have different practices. Not every business or office is the same, and dress code policies vary across the board. Business casual can also be defined differently across different industries. Get informed about company policies, and know what is “not okay” for your workplace. If you have any uncertainty, look to your supervisor or HR Department for clarification. Still, you do not just want to meet the standards of dress for your company – you want to exceed them.

The following blogs will contain a series of image principles to help you know when and whether relaxed business attire is right for you and to help you know how to best integrate this style of dressing into your wardrobe.

Principle #1: Don’t Be Too Casual

Some obvious clothing pieces should always be left at home. These include flip-flops, cut-offs, shorts and ripped or intentionally torn garments or beachwear. Decide to forgo any garment that is too tight or way too baggy. Remember: you are conducting business, not recreating or socializing or sleeping!

Building an Effective Executive Wardrobe Principle #8: Need Help?

2011-01-17T10:35:00.000-08:00

When in Doubt, Hire a Professional
This truly is not a pitch for new customers! When building your most important executive wardrobe, you may simply need help, or at least do better with some professional assistance. Consider hiring an image consultant, a personal branding coach, or an executive coach to work with you to define your professional objectives and help you put together your best possible executive wardrobe. The cost of working with an image management professional will be offset by the money and time you save while not making mistakes in purchases and errors in projecting yourself authentically and appropriately.
By following the previous eight principles, you will be equipped with the knowledge and information to build a wardrobe that can clearly reflect your high level of professionalism. Keep these principles with you while shopping or when considering if something is a must have for a wardrobe that will bring many rewards.

Building an Effective Executive Wardrobe Principle #7: What's Essential?

2011-01-17T10:32:00.000-08:00

Essential Pieces
So exactly should you be looking for, now that you're ready to write your shopping list and head out to acquire the new pieces you've determined you need? While the task of getting your closet into “executive shape” may seem daunting, this list will help you find the essential pieces to start with to build your executive wardrobe:

1. Two dark suits in your core neutral color(s)
2. For women, one dark skirt in one of your core neutral colors
3. Two pairs of slacks in one of your core neutral colors
4. Two solid shirts or blouses (not prints) in your accent colors
5. Two accent-colored shells or vests that would look great under your suit jackets
6. A jacket that is tailored, yet loose, in an accent color
7. For men, coordinating ties based in your core neutral color(s)

Building an Effective Executive Wardrobe Principle #6: Budget Matters

2011-01-17T10:28:00.000-08:00

Keep Your Budget in Mind

You've cleaned and organized your closet. You've chosen the core neutral color(s) around which to build your executive wardrobe. Once you put together your shopping list, do not just grab your purse and go. Do some Internet research to see what is out there, look for sales and calculate what a realistic wardrobe budget might be. You won’t feel good in your new clothes if you have gone into debt to pay for them. Establishing and writing down a realistic budget before you begin purchasing items will keep you on track.
When shopping, remember that quality is important and you are going to spend more for quality. Leave trendy clothes for your weekend activities. Start with clothes that will last for at least a few years. Quality, timeless classics will allow you to get more for your money in the long run.

Building an Effective Executive Wardrobe Principle #5 Color of Success

2011-01-17T10:24:00.000-08:00

Start With Your Core Color

Start with at least one great suit that fits you perfectly, and in one of your neutral core colors. Your core colors are colors that are the same as your eyes or hair: black, brown, green, blue etc. Repeating your personal coloring in your clothing choices, especially around your face, is most flattering. Your core neutral colors generally should be deep and dark. You will build around this color (or these colors if you choose 2 neutrals) as you add secondary pieces and accessories to your wardrobe.

Building an Effective Executive Wardrobe Principle #4 Lucky 13

2011-01-17T09:53:00.000-08:00

Build A Baker’s Dozen

After your closets have been purged of items that don't work, your goal should be to have thirteen outfits in your closet. That does not mean thirteen suits. It means that with mixing and matching, your shirts, blouses, jackets, skirts and pants make up at least thirteen outfits that will comprise your executive wardrobe. You don’t have to be at thirteen immediately, but it is what you want to work towards. This is called clustering, or making sure that each item you buy will coordinate with one or more items in your wardrobe. Clustering your clothing allows your options to grow exponentially with each new item you add. Even as few as 5 pieces--three tops and two bottoms--can be combined to create more than 12 different looking outfits. Twelve pieces can combine to create 48 or 72 outfits! So be thoughtful and purposeful in acquiring your coordinating pieces. Your options can then be nearly endless!

Building an Effective Executive Wardrobe Principle #3 Clean Up, Clean Out

2011-01-17T09:48:00.000-08:00

Start With a Closet Audit

When starting to build an effective executive wardrobe, you need to start by being sure of exactly what you have already – before you make a list of what you need.
First, designate three areas (piles or boxes) where you will place your items: one for KEEP, one for DONATE, and one for TAILOR. Pull out everything in your closet. Separate those items that could possibly be worn to work. Try everything on. Make sure it fits well, that it looks fantastic on you and that it is in good condition. If you don't love the way a garment fits and makes you feel, donate it! Make room in your closet so you can see your daily choices. Make a list of garment categories that you need to fill, e.g., slacks or jackets or shirts. You are on your way to a more organized, professional wardrobe!

Building an Effective Executive Wardrobe Principle #2 What Are You Doing?

2011-01-17T09:42:00.001-08:00

Consider What Activities You Will Be Doing 9-5

If you look uncomfortable doing whatever your job requires you to do because your wardrobe selection is out of place, you will not be taken seriously on the job. Be sure you build outfits into your wardrobe for each activity.

If you are an outside sales rep you will be doing a lot of driving around and pounding the pavement. You may want to wear more pants than skirts, or select suiting made with some stretch in the fabric, or wear less tailored styles that are easy to move around in.

Building an Effective Executive Wardrobe Principle #1 Where are You?

2011-01-17T09:41:00.000-08:00

You have worked hard to achieve the success you have right now. In today’s highly competitive world, putting attention on cultivating an executive wardrobe will accentuate the professional image that supports your objectives. While you know that you get only one chance to make the all-important first impression, it is equally imperative to make every day a day that you look your very best, even if you have no meetings except for the impromptu get-together you have in the lunchroom or around the water cooler.

Follow these tips to build an effective executive wardrobe that will convey confidence and competence throughout your workday.

Principle #1: Know the Environment

Office climates are continually changing. Knowing what is considered appropriate for your office environment will ensure that you do not make any expensive mistakes when building your wardrobe. For example, in a conservative office a suit is a must; while in some offices, you might wear a pair of trousers with a sweater set. Keep this in mind when visiting another office that might have a different business dress style than yours.

Tips for Fuller-Bust Fit

2011-01-17T09:38:00.000-08:00

The often-yeared-for fuller bustline does create challenges for those who are so endowed. Here are some principles that will create an attractive, well-fit sillouette:

1. Always have a professional bra fitting each time you buy a bra. Your breasts change continuously, as do bra manufacturers as they adjust cut and fit in even the same bra make and style. A properly fitted bra can take visual inches off your figure and make all the difference in how your top pieces fit.

2. Consider and try a minimizer style bra. Look for styles that don't add side bulk to your silhouette. You may not need a minimizer for all tops, but it can make a significant difference in fit, especially for button tops.

3. Add depth to your neckline and shape to the fit in your waist. This will draw the eye to the smaller areas of your frame.

4. Listen to your mother and stand up straight! Numerous studies have shown that you can be perceived as 10 years younger and 10 pounds lighter by simply rolling back-and-down your shoulders and lengthening your spine.

Effective Executive Communication Principle #7 Be Consistent

2011-01-17T09:30:00.001-08:00

Be Consistent

Keep your message consistent. Don’t contradict yourself from one communication to the next or be inconsistent in your words on the same subject to different people. This can quickly put your coworkers in the position of distrusting you. Consistent communication is key to building confidence in the workplace.

Each time you speak you solidify or confuse the effective executive image you have been working hard to create. Identify which of these communication areas need the most attention from you, and get started today. Your communication is the cornerstone of your executive image. Make sure yours is working for you.

Effective Executive Communication Principle #6 Be Prepared

2011-01-17T09:29:00.000-08:00

Be Prepared Even When You Think It’s Not Necessary

So often executives think that, because they know their work or their projects so well, they can “wing” a briefing or even a fairly long report or presentation. Don’t do it. Winging it never works well unless you have delivered the same message or report or presentation a hundred times. Take five minutes to figure out your talking points, or take even longer for a major presentation. Preparation makes you feel confident and ensures your nerves will not get the best of you.

Even before you call a client or leave a message for your boss do not hesitate to take a few moments to jot down your ideas. This way you will always come across as the competent professional that you are.

Effective Executive Communication Principle #5 Look Here!

2011-01-17T09:28:00.000-08:00

Maintain Appropriate Eye Contact

Another huge challenge many executives have when they are talking is that they look everywhere except at the people to whom they are speaking. Do not let that be you. When you avoid looking at people, they may subconsciously feel that you are not telling the truth. You are also more likely to lose their attention. Maintaining eye contact makes people feel like you are speaking to them personally rather than just speaking out loud. We should maintain direct eye contact about 70-80% of the time. If you start to feel awkward or uncomfortable, glance away and up, not down, and return to eye contact. Your company will feel your interest and respond favorably.

Effective Executive Communication Principle #4 Slow Down!

2011-01-17T09:25:00.000-08:00

Pay Attention to Your Pace

Everyone has their own natural pace for speaking. When nervous, many people really speed up. When you talk too fast you convey a lack of experience, and you do not allow time for your listeners to comprehend what you are saying. On the other hand, have you ever wanted to just blurt out, "Spit it out, would you!" It can be frustrating to listen to someone who is measuring and weighing every word and taking forever to communicate their thoughts. Pay attention to your pace, be sure to breath, and do not be afraid to pause.

Effective Executive Communication Principle #3 What Are You Saying?

2011-01-17T09:23:00.000-08:00

Be Articulate

The most prevalent challenge in everyday business communication is the lack of clear articulation in conversation. Every time you use a speech filler as in “ah” or “um” or “you know” or “so,” you are detracting from the confidence you want your words to convey, and you diminish the power of your message. Ask a trusted colleague to tell you what your speech fillers are, and then work to eliminate them. You can also record a few of your phone conversations; you will be surprised at what you hear.

Remember to be clear about the message you are delivering. Don’t cloud the issues you are talking about. If you are delivering a message about appropriate office attire, you don’t want to start giving detailed messages about the upcoming company picnic.

Effective Executive Communication Principle #2 Speak Up!

2011-01-17T09:22:00.000-08:00

Project Your Voice

Recognize that the purpose of the volume of your voice is not exclusively to ensure that the listeners hear you. Volume adds authority to your vocal presentation and it is important to speak up to project volume that deserves attention. Become aware if people are asking you to repeat yourself often, of if your conversational mates are moving away when you speak. Ask a few honest, unbiased listeners to critque your speaking volume and tone, and try out their suggestions.

Effective Executive Communication Principle #1 Posture Power

2011-01-17T09:19:00.000-08:00

Here is the first in a series of Effective Executive Communication. Following these prinicples, most of which are simple and cost-free, will move you forward on your way to professional confidence and success.

As an executive, when you communicate you want to convey confidence and credibility, and you want people to feel compelled to listen. Considering that a lot of what is communicated is non-verbal, your body language and vocal inflection can miscommunicate your real message. Use these seven tips to increase the effectiveness of your communication and ensure that you always get your point across.

#1 Recognize the Power in Your Posture

Your communication starts with the stance you choose when you speak. Whether you are talking on the phone or you are in a meeting, it is always best to stand up when you speak. To be sure to get your point across, pull your shoulders back to slightly exaggerate your posture and open up your diaphragm. Do not play with a pen, fidget, or cross your arms and legs when you speak. Using open body language conveys that you mean what you say and are open to the input of others.

10 (Free) Ways to Improve Your Image, Part II

2011-01-10T10:12:00.000-08:00

Whether you are interviewing for a new job, trying to move ahead in your career, or hoping to impress or influence someone, an effective personal image is key. In these tough economic times, nearly everyone is trying to save a buck here or there, so here are the second 5 of 10 ways you can improve your image without spending a dime. Take my word for it, the effort you put into these activities will start paying immediate benefits for you.

6. Smile. Author Charles Gordy stated, "A smile is an inexpensive way to change your looks." How true that is! I'll bet you know someone who is rather non-descript who suddenly becomes stunning when he or she smiles. But there's more to smiling than good looks. A DePauw University study showed that people who smiled more in old photographs had longer, happier marriage. Does that extend to personal and business relationships? Here's food for thought: "In a national survey conducted by Grass Roots, not smiling was one of three top complaints by 25.9% of customers, not meeting customers' needs was 26.4%, and not being friendly was 25.8 percent" (Lucie Willsie, Customer Perspectives). Since we generally display our friendliness by smiling, I'd say that over 50% of customer complaints were directly related to a sour countenance.

7. Eliminate your verbal pauses. Uh, OK, So, what do I want to say about, uh, verbal pauses? You know, verbal pauses occur when your brain is searching for the next words to say. According to business coach Steve Pavlina, "Verbal pauses are distracting in communication. They can make you sound less intelligent and clear. They muddle your message. Verbal pauses are simply noise, not communication" (StevePavlina.com). I would like to add that verbal pauses can also make you seem less honest and forthright. You may be seen as someone who is trying to figure out how not to tell the truth. Pavlina says that awareness and practice are the two best ways to cut back on those annoying space wasters. So, ah, let's get started!

8. Develop and practice your elevator speech. What's an elevator speech? My old pal Wikipedia defines it as "an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch should be possible to deliver in the time span of an elevator ride, meaning in a maximum of 30 seconds and in 130 words or fewer." Have you noticed that we live in a fast-paced world? People want information fast and clear. When someone asks you, "So what do you do?" they are not asking for a dissertation, nor do they want to stand around while you try to pin down what exactly it is that you do. Write down your elevator speech and practice it so that it rolls off your tongue like honey--or maybe I should say money.

9. Say "You're Welcome." This is one of my pet peeves. When someone thanks you for something, there is no other proper response than "You're welcome." "No problem," which seems to be the in-vogue response is just plain rude when you stop to think about it. The converse would be, "Helping you out was really a big problem for me, so don't ever walk through another door and expect me to hold it open for you!" Being courteous should not be thought of in terms of whether or not it was a burden. "You're welcome" is one of the most gracious sounding expressions in our language.

10. Speak well of others. It is not possible to fling mud on someone without getting it all over yourself. People who gossip or disparage others are not viewed as trustworthy, credible, or loyal. And business and personal relationships are hard to establish when those qualities are missing.

There you have it! My favorite 10 image principles that won't cost you much except some awareness and a little effort, which will pay incalculable interest.

The Great Closet(s) Cleanout!

2010-11-23T13:58:00.000-08:00

Shop early! Shop often! All misses/women's sizes and many girl's sizes. I'm turning over 100's of pieces of clothing, jewelry, shoes, and accessories from business sample pieces and my wardrobe. All adult pieces are $5, children's $3. There are many new and like-new pieces, and the "good stuff" is definitely going to go fast! Call 610-998-9210 or email beth@bethstrange.com for a shopping appointment!

All proceeds benefit the DAS Piano Scholarship Fund. Sale ends when most items are gone; remainder will be donated to charity.

A Campaign Image Makeover

2010-11-09T14:01:00.000-08:00

Ah! I love the political campaign season. Who wouldn't love watching successful, intelligent adults act like undisciplined middle schoolers? What I want to know is: When did civility get ostracized from the political process? And who was the genius who decided that mudslinging was a good strategy? Here's my position, from an image management perspective, for reforming campaigning.

First, any self-respecting advertising professional can tell you that name recognition is crucial to selling a product. That's why candidates spend beaucoup bucks on placards that say SCHMEDLAP FOR CONGRESS. When we enter the voting booth, the name SCHMEDLAP is theoretically echoing in our brains. So-why is it in a typical slinging commercial that the slinging candidate's name is usually only mentioned once or twice, but the slingee's name is shouted out five to ten times? Whose name will be ringing in our ears on election day?

But in a negative way, you say.

But I say campaigning has become so negative that, like media violence, it rolls off our backs to some extent.

Here's an image principle: As Ms. Strange says, speaking ill of others makes us look ugly, less credible, and distinctly untrustworthy. Whether it's in the office, on the playground, or at home, consciously or subconsciously we know that people who talk badly of others will inevitably turn on us as well. Look at the Primary. SCHMEDLAP is apparently running against his fellow party member, SATAN. Then, when the Primaries are over, SCHMEDLAP and SATAN suddenly can only think of wonderful things to say about one another. Two months ago, SATAN was trying to destroy America, and now he's a "truly great American."

The biggest problem I see with this kind of campaigning is that it's eroding our faith in our political leaders. Apparently they are all scuzzbags (noun: An offensive term for a person that is stuck-up, very mean, stupid, and only caring for themselves. A sleazy, unethical person. [urbandictionary.com]), incompetent, and in league with the enemy-whomever that might be.

What an image makeover it would be for a candidate to carry out a sling-free campaign! I don't know about you, but a candidate like that would grab my attention--and maybe even my vote.

~Fairchild

Meet My Driver!

2010-11-04T10:44:00.000-07:00

My name is Fairchild--just Fairchild. We chauffeurs do not have first names--that's why we became chauffeurs. Here's something you may not know about my kind; we're some of the best educated people in the world. "Education." If I've heard Ms. Strange say that word once, I've heard her say it a thousand times. While driving (fetching and toting also) for an image consultant who likes to talk about and knows her stuff, one thing I'm getting is an education. Once I realized that, I started listening, and then I started observing, and then I stared forming some of my own opinions. Not that I don't agree with Ms. Strange on almost everything--after all she is the pro, but if you decide to follow these blogs posts of mine, you will see that working for an image consultant sure makes one think.

First image thoughts coming soon.

Beth Yvette Strange Selected As A “Top-Idea Maven” by The Woman’s Advantage Entrepreneur’s Advice

2010-10-04T15:59:00.000-07:00

Beth Yvette Strange
Two Penn Center, Suite 200
Philadelphia, PA 19102
215.854.6324
beth@bethstrange.com

For Immediate Release Contact: Beth Y. Strange, 215.854.6324

Beth Yvette Strange Selected As
A “Top-Idea Maven” by The Woman’s Advantage
Entrepreneur’s Advice Featured in 2011 Woman’s Advantage Calendar

Philadelphia, PA – Beth Yvette Strange, President of Beth Yvette Strange Image Consulting was selected from over 5,000 submissions to be featured in The 2011 Woman’s Advantage Shared Wisdom Calendar. The calendar provides advice for women business owners from influential women leaders across the US and Canada.

Mary Cantando, Growth Expert of The Woman’s Advantage, today announced that Strange’s advice has been included in the calendar which was released on October 1.

“Beth Strange’s quote was selected because it was powerful yet easy to understand. Her idea is relevant to almost every woman in business today.” says Cantando. “Women business owners and those who dream of starting a business will learn so much from the advice provided by Beth and the other successful women quoted in the calendar.”

The Woman’s Advantage 2011 Calendar provides sound bites of advice on key business issues including: organization, promotion, sales, and human resources.

About Beth Yvette Strange Image Consulting, LLC
Beth Strange is the president of Beth Yvette Strange Image Consulting, LLC. Beth is the only Association of Image Consultants International (AICI)-certified, full-service image consultant in the Philadelphia, Pennsylvania, region. She assists individual men and women, groups, and corporations to refine their image and be their very best by applying proven principles in dress, grooming, verbal and nonverbal communication, and etiquette and protocol. Beth’s education-based image management programs are highly sought after by business, professional, and academic institutions. Her clients range from high-profile to emerging individuals and companies. A Phi Beta Kappa graduate of The Pennsylvania State University, Beth earned a B.A. in Linguistics. She employs her language education plus her experience as an editor, a language teacher, and public speaker to help her clients become more comfortable and capable communicators in the public domain. Because Beth believes that image management is a serious endeavor, she graduated from the Conselle Institute of Image Management, will achieve Certified Image Professional status in AICI, participates regularly in continuing education, served as a board member for the Ohio/Pennsylvania Chapter of AICI, and serves on AICI’s International Publication Staff.

About Mary Cantando:
Mary Cantando is a nationally-recognized expert on women business owners. She is the developer of the successful Woman’s Advantage line of products, geared specifically to women entrepreneurs. A member of the National Speakers’ Association, Cantando provides keynotes and workshops for women who want to grow their businesses.

About The Woman’s Advantage:
The Woman’s Advantage is a line of information products, including books, workbooks, audio CDs, and calendars designed exclusively for successful women business owners. For more information, call 919-841-0401 or visit http://www.WomansAdvantage.biz

News Facts:
• Beth Yvette Strange was selected as a “Top-Idea Maven” by The Woman’s Advantage. Her quote appears in the 2011 Woman’s Advantage Calendar.
• The Woman’s Advantage Calendar provides daily advice on key business issues including: organization, promotion, sales, and human resources.
Keywords:
Beth Yvette Strange, Beth Yvette Strange Image Consulting, LLC, Women Business Owners, Woman Business Owner, Women Entrepreneurs, The Woman’s Advantage, Entrepreneurs, Mary Cantando, The Woman’s Advantage Shared Wisdom Calendar

10 (Free) Ways to Improve Your Image, Part I

2010-09-30T13:28:00.000-07:00

Whether you are interviewing for a new job, trying to move ahead in your career, or hoping to impress or influence someone, an effective personal image is key. In these tough economic times, nearly everyone is trying to save a buck here or there, so here are the first 5 of 10 ways you can improve your image without spending a dime. Take my word for it, the effort you put into these activities will start paying immediate benefits for you.

1. Sharpen up your manners. So you think manners are no longer relevant? Think again. According to a recent industry study, good manners play an important role in moving up the corporate ladder. According to NFI Research, two-thirds of senior executives believe that good manners are “extremely important” in career advancement (Why Manners Matter, Management–Issues). Rude behavior in the work place is deadly to team building, loyalty, and collegiality. Socially, overt rudeness and even an innocent lack of knowledge about proper etiquette demonstrates a lack of respect both for others and for settings or events that others might hold dear. Many people immediately lose respect for men who neglect to remove their hats when indoors or especially during the playing of the National Anthem. Who wants to spend time with that guy who talks throughout the entire movie?

2. Shine your shoes. OK. So I couldn't find a study to support the fact that a well-shined pair of shoes is an important aspect in gaining credibility and social acceptance. Nonetheless, it is true. Your footwear says a lot about your attention to detail. That will definitely earn points with your boss and may be high on the list of that certain someone you would like to know better. So whether it’s on the job or on a date, well-shined and maintained shoes say that you care about details and about the opinion of those with whom you are associating. (Please don’t email me to remind me that it costs about 2 cents to shine a pair of shoes!)

3. Focus on others. I just got off the phone with someone who was calling me to ask for help with her image and then she spent 90% of the time bragging about herself. When we head to an event, I usually tell my family to try to get others to talk about themselves. People, generally, love to talk about themselves, and if you let them, they will go away thinking that you are a brilliant conversationalist. According to author Roxanne Khamsi, “A Texas corporation ‘aiming to improve productivity,’ told its employees to look in the mirror and say 'I am beautiful' 100 times before coming to work. In contrast, a Japanese supermarket instructed its employees to begin their day by telling each other 'you are beautiful' " (qtd. in Tina Vasquez, Common Traits of the Self-Centered Person, Lifescript: Healthy Living For Women). So which employee would you rather run into first thing in the morning?

4. Look them in the eyes. Few aspects of body language have been studied more than eye contact. E-writer Michael Lee, sums up the research: “You must make eye contact around 70% of the time if you want to convey your sincerity and respect. Avoiding eye contact unconsciously gives the impression of dishonesty, shyness, anxiety, or humiliation” (Eye Body Language - How to Use Eye Body Language to Build Trust and Be Liked, Ezine Articles). I guess if you want to give one of those impressions, you could avoid this tip.

5. Develop your handshake. Study up on this one because your handshake speaks volumes about you. The dead fish, the on top position, the sandwich. Each one conveys a message that you probably do not want to send to someone you hope to influence. According to a survey conducted by the National Association of Colleges and Employers (NACE), prospective employers were more influenced by the caliber of a candidate’s handshake than by either tattoos or body piercing. And a recent University of Iowa study found that “good handshakers are seen as being more extroverted and, eventually, more hirable. Women with strong handshakes have an advantage over men because their grips are more memorable” (Donald Trump, The Importance of a Good Handshake, Evan Carmichael).

Check your next newsletter for 10 (Free) Ways to Improve Your Image, Part II

MEN'S IMAGE PACKAGES

2010-05-12T13:15:00.000-07:00

Beth Yvette Strange Image Consulting

Announces New

Men's Image Packages

MEN'S ESSENTIAL IMAGE PACKAGE

*Men’s Essential Image Package Includes:

Personal Image Profile--2 hrs
Personal/Professional Style and Body Type Evaluation--1 hr
Color Profile--1 hr
Skin Care/Grooming Evaluation and Plan--1 hr
Hairstyle Evaluation/ Appointment--1 hr
Closet Audit--1 hr
Wardrobe Evaluation--1 hr
Action Plan--30 mins
47-Page Workbook

The Essential Image Package for Men begins with an in-depth interview to examine your lifestyle, values, personality traits, physical traits, clothing preferences, as well as your image challenges, needs, and goals.

We will conduct a color evaluation to create your Color Profile. We will evaluate your hair style and color and help you make an appointment with one of Beth’s hairstylists of choice. We will assess your skin care and grooming needs and suggest a skin care routine and products to create a healthy, well-groomed look. We will perform a closet audit of your wardrobe and accessories and evaluate their effectiveness for your personal and professional style.

At the end of your Essential Image experience, you will be armed with an Action Plan to help you accomplish your image improvement goals and create a positive first and lasting impression of yourself and your abilities.

MEN'S EXECUTIVE IMAGE PACKAGE

*Men’s Executive Image Package Includes:

Personal Image Profile--2 hrs
Personal/Professional Style and Body Type Evaluation--1 hr
Executive Color Profile--1.5 hrs
Executive Hair Evaluation, Appointment, and Accompaniment to Stylist--1.5 hrs
Executive Skin Care and Grooming Evaluation--2 hrs
Closet Audit, Cleanout and Reorganization--1 hr
Wardrobe Evaluation--1 hr Personal Shopping Trip--3 hrs
Action Plan--30 mins
62-Page Workbook

The Executive Image Package for Men is for the man who is ready to take a serious approach to improving his personal and professional image. The first step is an in-depth interview during which you will be asked essential questions to examine your lifestyle, values, personality traits, physical traits, clothing preferences, as well as your image challenges, needs, and goals. Your answers will be recorded on your Personal Image Profile. You will then be armed with the information that can help you accomplish your image improvement goals and objectives.

We will conduct an extensive color evaluation to create your Color Profile. In partnership with a professional hairstylist, we will evaluate your hair cut and color. If you choose to make a change in your hair style, Beth will manage your appointment with a premier stylist and accompany you to the appointment to ensure you get the right cut for you. We will assess your skin care and grooming needs and suggest a skin care routine and products to create a healthy, more youthful look. We will perform a closet audit and reorganization of your wardrobe and accessories, while evaluating their effectiveness for your personal and professional style and image goals.
Armed with a personalized Action Plan, you and Beth will conclude your Executive Image Package by shopping together for those items you need to enhance your new image.

HOW TO CHOOSE AN IMAGE MANAGEMENT PROFESSIONAL

2010-04-02T14:37:00.000-07:00

Choices! Some are fun, some are unnerving, some have significant financial and personal consequences, as in April's Question of the Month.

QUESTION: When someone is ready to consider an image consultant, what should they look for? A lot of people out there call themselves image consultants. Is there a distinction between image consultant, and stylist, and personal shopper?

ANSWER: There are many highly qualified image professionals offering valuable services. Unfortunately, there are many people who have titled themselves image consultants or stylists who have very little substance. The hallmarks of a qualified image professional are first, education; second, continuing education; third, experience; fourth, genuine integrity; and fifth, an investment in the well-being and success of the client.

First, education and training of the image consultant is paramount. Image management is a complex field of study and work. It simply is not enough to have a love for clothing and shopping. Image management is so much more than having fun with fashion. Credible image consultants are highly—and continually—trained in the four Universal Elements of Image: Dress, Grooming, Body Language, and Etiquette & Protocol. We have to treat the whole person, not just their clothing. It is a significant red flag to hear an image representative say that a client should wear or do whatever feels good and comfortable to them. There are proven principles of design in dress, cues that we give in our grooming, proper etiquette and protocol practices, and intricacies in the clues we give through our verbal and non-verbal communication. The knowledge of these principles cannot be acquired through instinct or passion alone.

The second qualification to look for is ongoing education in the image field. Continuing education at qualified image institutes will allow the consultant to keep abreast of current trends and image practices. Here is a good place to mention certifications and professional affiliations. Those seeking the services of a qualified image professional should look closely at what certifications are held, what associations the consultant is affiliated with, and where they have served in the image industry. If the professional is lacking in these areas, image services may be more of a hobby than a serious profession. When the image professional shows a pattern of continuing education and advancing certification, the client can feel that they are in credible hands. The Association of Image Consultants International (AICI) is the leading and largest professional association of personal and corporate image consultants worldwide. A consultant’s membership in AICI is a good start, and certification from AICI is an indication of the image professional’s commitment to education and excellence in image work.

Third, discussing the experience of the image consultant will help a prospective client to discern the consultant’s level of work and whether the consultant is working in an area of image that will fill the needs of the client. I would suggest looking at a past and current client list if possible. For example a C-Level executive would benefit less when working with a consultant whose client base is primarily stay-at-home parents.

Fourth, sadly, there are unqualified people setting up image practices. A list of references and a look at the history of integrity in the consultant’s practice will save a potential client from making a potentially costly and unpleasant mistake.

Fifth, and a little more difficult to assess, is the consultant’s commitment to the well-being and success of the client. An initial consultation and discussions with references will allow you to determine that the image consultant has a practice of investing in the client.

Careful research and personal initial consultation with a prospective consultant will help you make the best choice of an image management professional to meet your particular image goals.

SPEAK UP!

2010-04-02T14:18:00.000-07:00

Experts tell us that many people are more afraid of public speaking than they are of death. Whether it’s delivering a sales pitch to one perspective client or customer or delivering the keynote address to a crowd of several hundred total strangers at a conference, talking in public can be intimidating, even terrifying.

Conversely, for some, any opportunity to take the stage can be a signal to get on their soapbox or take an advertising opportunity for their company. This fear of, or over-exuberance for, speaking in public can, unfortunately, even extend to asking questions of the speaker during question and answer times during or at the end of presentations.

If you have ever felt hesitant to raise your hand and ask your question in public, here are a few hints that will help you to be more relaxed, appropriate, and confident:

Form Your Question in Your Mind

1. Be sure that you know exactly what you want to ask before raising your hand.
2. Remember that good etiquette requires that you ask only one question.
3. Try to keep the question as short and uncomplicated as possible.
4. Remember, this is not the time for you to give a speech, so get right to the question.
5. Avoid asking questions that may embarrass the speaker or the audience. Unless you are an investigative reporter, that is simply rude.

When the Speaker Acknowledges You

6. After the speaker calls on you, stand, take a deep breath, and make eye contact with the speaker.
7. Be sure the audience is quiet before starting to speak.
8. In a large audience, there may be a microphone, so wait for it before asking your question.

Asking Your Question

9. Start with, “Thank you for taking my question.””
10. Introduce yourself briefly, “I’m Beth Strange from Beth Strange Image Consulting. I would like to ask . . .””
11. Speak loudly enough for not only the speaker but the other members of the audience to hear.
12. After asking your question, sit down and listen to the answer. This is not the time for a dialogue with the speaker.

Following these simple guidelines will allow you to ask your pertinent question appropriately, receive valuable information, and be respected by your business colleagues.

Join Beth Yvette Strange Image Consulting at Bent Creek Country Club

2010-03-15T16:58:00.000-07:00

Who? Women @ Work Express Chapter—Bent Creek
What? The Power of Personal Presentation: How Image Works
When? Tuesday, March 16, 2010 11:30am—1:00pm
Where? Bent Creek Country Club, Fruitville Pike Lititz, PA 17543
Why? Networking and Education

Cost? $25 Non-members, $2o ABWA Members

National Association for Female Executives

2010-03-04T12:39:00.000-08:00

Join us Tuesday, 30 March 2010, 11:30 a.m.
Program and Lunch at Lacroix at the Rittenhouse Hotel

FASHION AND FINANCE: CASHING IN ON DRESSING UP

Is your image costing you? Is your image costing you clients, income, relationships, or confidence? How can proper image management lead to greater personal and professional success and happiness? The concept of image management applies to anyone who has ever needed to improve self-image, self-esteem, self-confidence, capability, and credibility. It applies to anyone who has ever wanted to express an idea or to influence opinion or action–whether in business, the home, school, or community. Proper image management creates an authentic, appropriate, attractive, and affordable image. Regardless of age, position, body type, or education, image management can give you the personal and professional presence you need to be more successful.

Just as image management is imperative for personal and professional success, so too is financial planning. Because our financial situations, goals, interests, and aspirations are individualized, our financial road maps should also be personally customized.

Beth Yvette Strange
Beth is President of Beth Yvette Strange Image Consulting LLC. Beth provides a wide range of personal and professional image management services, from image and wardrobe evaluation to business and social protocol training. She offers a variety of image clinics, workshops, and consultations in the Oxford studio, as well as in private homes and corporate locations. A graduate of The Pennsylvania State University, she holds a B.A. in Linguistics as well as a variety of certifications and trainings within the field of Image Management. Beth sits on the Ohio/Pennsylvania Chapter Board of Directors for the Association of Image Consultants International (AICI) as VP of Membership.

Dana Zamrik
Dana is a Financial Advisor and Financial Planning Associate with Morgan Stanley Smith Barney in Berwyn, Pennsylvania. In her role as a Financial Advisor, Dana spends the time to understand her clients’ financial concerns and work in partnership with them to develop customized investment programs that can best meet their needs. As the relationship builds over time, she is able to anticipate her clients’ changing circumstances and advise them on appropriate investment strategies. She holds an undergraduate degree from Hofstra University, an MBA from Iona College, and an MSW from Boston College.

Non NAFE Members Welcome!

Program and Lunch: $24 (plus tax & gratuity for lunch)

RSVP to Alexandra T. Townsend
atownsend@rittenhousehotel.com
215 790 2530

Beth Yvette Strange Image Consulting on the Radio!

2010-03-03T11:47:00.000-08:00

Hear my radio interview with Dr. Joyce Knudsen on The Image Maker Presents show! Dr. Joyce conducts a stimulating and thought-provoking interview about image management and the world of image consulting. Just click on my photo at http://www.theimagemakerpresents.com/ and enjoy!

Networking Spectacular!

2010-02-16T13:12:00.000-08:00

Date: Tuesday, February 23, 2010
Time: 6:30-8:30 PM
Place: Faunbrook Bed & Breakfast, West Chester, PA
Cost: $5 Includes food, drink, and valet parking.
RSVP: EventBrite
Pay: At door with cash or check, or online at http://www.eventbrite.com/event/563719099

Beth Yvette Strange Image Consulting, Maria Novak, Marketing Solutions & Business Development, and Janet & Jenn from At Your Service invite you to a NETWORKING SPECTACULAR!

The keynote address, "The Power of Personal Presentation," will be given by Beth Strange of Beth Yvette Strange Image Consulting.

Please join us for networking, great food and drink, and lots of fun.
Bring your unused and broken jewelry and earn cash.

Thank you to our sponsors: Creative Image Associates and Lisa Monaco from Jockey Person-To-Person

We also thank eWomenNetwork, Ladies Who Launch, ELPS Private Detective Agency, Dove Chocolates, Tastefully Simple, and Cynthia Goch from Tastes & Time

Professional Headshot Special!

2010-02-12T11:25:00.000-08:00

Professional Photo Headshot Special!

Optional Makeup and Wardrobe Services

Saturday, 24 April 2010

Beth Yvette Strange Image Consulting and Taylor Strange Photography are joining for one day to offer professional photographic headshots, with optional professional makeup application and wardrobe choice assistance.

DETAILS:

*Receive 2 professional headshots of your choice, edited, on CD to take with you.
*Optional professional photographic makeup application and wardrobe assistance.
*Optional assistance with hair appointment at Jillian Grace Salon
*Appointments on the hour from 8:00 a.m. to 9:00 p.m.
*Payment must be made in full to reserve your appointment.
*Payments are non-refundable.

FEES:

*Two professional, edited headshots on CD $90 (regularly $125)
*Makeup Application and Wardrobe Assistance $30 (regularly $45)
*Makeup Application FREE with $55 Skin Care and/or Makeup Purchase

Please email Beth or call 610-998-9210 to book your appointment. Payment accepted by cash, check, or Pay Pal. With the great interest we already have, times will book quickly, so call soon!

*Photo Preparation Tips Coming in Your Spring Image*

4 Days Left to Save!

2010-02-12T08:55:00.000-08:00

"It's not money that makes you well dressed; it is understanding." ~Christian Dior

4 Days Left to Save!

Image Clinics and Services Specials
Book dates and services of your choice.

Pay in Full by Monday, February 15th.

How fantastic would it feel to:

*Get dressed every day knowing you're dressed in your very best colors, style, and fit for your roles and goals of the day?
*Have your skin be its healthiest and your makeup applied in the most flattering way?
*Be aware of and control your non-verbal communication?
*Know that your knowledge of appropriate etiquette and protocol will take you confidently and successfully through any professional or social engagement?

Snow is on the rise, but Spring is right around the corner! Now is the perfect time to invest in yourself and in an image clinic or service to refine your professional and personal presentation. There are three fantastic ways to save:

Save 10% off a ColorSense Clinic or Wardrobe Evaluation Clinic when booked and paid in full by 15 February 2010.

Save 15% off a Premiere, Total, or Ultimate Image Package when booked and paid in full by 15 February 2010.

Save 20% each off a MakeUp MakeOver and Skin Care Clinic when you book together with a friend and each pay in full by 15 February 2010.

Please email Beth or call 610-998-9210 to book your appointment. Payment accepted by cash, check, or Pay Pal.

Your Winter Skin Care and MakeUp Needs

2010-02-10T04:05:00.000-08:00

Winter skin! It is critically important to take correct care of your skin and wear makeup appropriate for your skin and the cold, dry air we are exposed to this time of year.

See the Image Clinics and Services Specials at Beth Yvette Strange Image Consulting to save 10% on a MakeUp Makeover and Skin Care Clinic.

While we anxiously await the launch of Beth Yvette Skin Care and Makeup Line, you may order all of your skin care and makeup products through my BeautiControl link at BeautiControl page.
Products will be conveniently shipped to your home! Please call 610-998-9210 or email Beth with any questions.

Etiquette: Loose Language

2010-02-09T15:59:00.000-08:00

"Profanity is the effort of a feeble mind to express itself forcibly." ~Spencer Kimball

While it is unnecessary to define "profanity" or make a list of acceptable and unacceptable words--we all know what it is and what they are--it seems a reminder is in order to watch one's language! I have become increasingly alarmed, even shocked, at some word choices I hear from individuals in professional settings.

James O'Conner, author of Cuss Control: The Complete Book on How to Curb Your Cussing says, "Since bad language has increased in our society, it has gradually worked its way into our work environment. "Companies need to deal with this not only as far as legal issues (are concerned), but also because it presents a bad image."

Studies show that swearing

reduces respect people have for you

gives a bad impression

discloses a lack of character

shows you lack control

endangers your relationships

is a tool for whiners and complainers

is a sign of a bad attitude

is a sign of immaturity

reflects ignorance

sets a bad example

makes you unpleasant to be with

A good gauge for most is this: If you wouldn't use the word or phrase in a job interview, it is best eliminated from all professional settings and certain social settings, and, may I suggest, from your vocabulary entirely. And remember, "Profanity is the common crutch of the conversational cripple." ~David Keuck

Image Clinics and Services Specials: Book by 15 February 2010!

2010-02-09T15:38:00.000-08:00

How fantastic would it feel to:

Get dressed every day knowing you're dressed in your very best colors, style, and fit for your roles and goals of the day?

Have your skin be its healthiest and your makeup applied in the most flattering way?

Be aware of and control your non-verbal communication?

Know that your knowledge of appropriate etiquette and protocol will take you confidently and successfully through any professional or social engagement?

Snow is on the rise, but Spring is right around the corner! Now is the perfect time to invest in yourself and in an image clinic or service to refine your professional and personal presentation. There are three fantastic ways to save:

Save 10% off a ColorSense Clinic or Wardrobe Evaluation Clinic when booked and paid in full by 15 February 2010.

Save 15% off a Premiere, Total, or Ultimate Image Package when booked and paid in full by 15 February 2010.

Save 20% each off a MakeUp MakeOver and Skin Care Clinic when you book together with a friend and each pay in full by 15 February 2010.

Please email Beth or call 610-998-9210 to book your appointment. Payment accepted by cash, check, or Pay Pal.

Through the Eyes of an Image Consultant's Husband

2010-01-23T14:22:00.000-08:00

Editor's Note: An interesting read, even if the author has a more acerbic wit than I.

Ten Image Management Rules I Learned in Starbucks

by Michael R. Strange

If you are a young executive who is neatly and professionally dressed, try to avoid looking so frazzled. (For heaven’s sake what can make you so fidgety at Starbucks?) Button the top button of your shirt, pull your tie up, and comb your hair so that you do not have random clumps sticking out in various directions.

Avoid dressing like a sexy 20-something when you are actually a moderately unattractive 50-something. Neither the legs nor the chest are really that appealing anymore.

If you are 50-year old man and can afford it, kill the long-hair, college-days, pseudo-intellectual look. It’s time to grow up and give it up.

Do not read with your glasses on your forehead, especially if you are #1 above.

Do not wear khaki shorts when it’s 15 degrees outside. People will think you’re not very bright–because you aren’t–because you’re wearing shorts in the middle of winter. And by the way, you can’t claim an artistic exemption just because your dreadlocks cover your khakied bottom.

Get rid of the red sweatshirt with the HO HO HO Snowmen on the front–especially if you are over 9. And especially if you are #2 above.

If for some reason you are absolutely 100% compelled to get a tattoo, go with a stick-on or at least something small and discreet. Avoid getting your entire arm wallpapered. It’s there till the end of time, and trust me, the fascination will wear off but the tattoo will not. When you grow up and you want to get a real job, will you whip that baby out at the job interview and say, “Does this scream responsibility or what?”

Smile. It will go a long way in covering up any flaws in your appearance. On the other hand, loud and obnoxious laughter does not have the same effect.

Avoid wearing the extra pounds that come with the Megafat Latte and cream cheese Danish you are about to order. Don’t believe me? Google “success and weight.”

For a really good image education, spend an hour people-watching in Starbucks.

SAVE 15% to 20% with HOLIDAY IMAGE CONSULTATION SAVINGS!

2009-12-19T14:31:00.000-08:00

Save 15% to 20% with Your Image Works Holiday Specials!

There is no better time than the new year to discover, define, and refine your personal and professional image. Hurry and book your image services this month to take advantage of these great holiday specials before the January calendar fills!

15% off all image services booked and paid in full before 31 December 2009. Services can be scheduled for 2010.

20% off all in-stock BeautiControl products and cosmetics.

Gift Certificates are available!!

Call 610-998-9210 or email Beth@BethStrange.com

Offer Expires: 31 December 2009

Eat, Drink, and Be Wary

2009-12-15T11:30:00.000-08:00

The Holiday Office Party : Dread or Dream?

What to wear? How to behave? How much to eat and drink? That depends on how you would like the conversation to go about you at the water cooler Monday morning. Supervisors and colleagues do notice party behavior. Remember that the office holiday parties are not strictly socials but are business occasions. Follow these image tips to be sure to not derail your career but keep it moving on the right track.

DRESS: Women, this is not the time to wear your seductive, skin-baring holiday ensemble. Think office attire with a holiday addition--try a shell with a hint of sparkle under your jacket, a festive piece of statement jewelry, or hair in an updo. For men, forget the Santa tie, and perhaps opt for a jacket in velvet or cashmere wool. Groom as though you were going to the office.

BEHAVIOR: Also not the time to abandon professional protocol and "let it all hang out." If you address your boss as Mr. or Ms. at work, follow the same protocol at the party. Keep conversations general, light , non-controversial, and not too personal. Instead of sitting in the corner with your closest friend all evening, try to visit with as many co-workers and supervisors as possible. And very important, no flirting, no gossiping, and no raucous behavior. Lastly, be sure to thank and say good-bye to your host. Following up with a handwritten thank-you note is always the best policy.

EATING & DRINKING: You have had food before and you will have it again! The office party is not the time to see how high you can pile your plate and how many drinks you can have. If necessary, have a small meal before arriving so you are not famished. Alcohol should be limited to one drink. Eat or drink, but not both at the same time so that you have a hand free for shaking when greeting. Remember that the event is about the people and not the food or drink. And, sorry, asking for a doggie-bag is a big no-no!

Follow these tips, and the talk about you and your image at the office after the holidays will be glowing!

Beth Strange at Your Image Works educates individuals and companies in the image elements that communicate credibility, stability, precision, authority, and competency. Contact Beth for a complimentary consultation to discover and define your most appropriate image, which will help ensure that you achieve your professional and personal goals.

Heaven, I Call You Saks Fifth Avenue

2009-12-01T13:10:00.000-08:00

Today, I was in heaven–or at least close. I was on Fifth Avenue in New York City, where the free enterprise system is alive and well and where a shopaholic can get a serious fix. I’m not a shopaholic, of course, but every shop window tempted me with the sweet Siren song of glittering gems. On Diamond Alley it was as though every star in the sky had fallen into that little corner of the world–just for me. Of course, I was happy, but there was more to it than that. I was also affected physically. I was having a rush!

But I’m a rational person (most of the time), so I took a deep breath, stepped back from the windows, and asked myself, why do I love this so much. And then there was the corollary question, why does my husband, Michael, who was standing right beside me on this sacred ground looking as though he were standing in line for his passport to Hades.

The answer is clear. Dopamine: that little chemical released in the brain that plays a big role in our ability to experience pleasure. It also plays a big role in addiction. Too much of it and we can become addicted to the thing that elicits the pleasurable response. Sex, drugs, fast food, and, yes, shopping.

Saks, Tiffany’s, Macy’s, Prada–these are dopamine machines. They turn it on with lights, music, colors, scents, textures, and friendly salespeople who only want us to be happy. Ever notice the difference in your shopping urge between the dollar store and Neiman Marcus? The more upscale the store, the more they will have mastered the fine art of dopamine injection.

Biologically, women are wired to shop. Add to that the fact that women often spend much of their lives in the service mode at work and at home. For many of us, it is our in our natures to always be doing for others. But here in heaven–I mean, New York City–I’m the queen and this city was built for the sole purpose of serving me! In every store I enter, I hear those dopamine-inducing words, “May I help YOU?” You want to help ME? Have at it! As I float from store to store on 5th, 6th, 7th, Broadway, 42nd Street, I hope my husband is taking notes. In Saks, the attendant told me I was pretty. At Angel’s Jewelers, she wanted me to be part of their family. At Tiffany’s the doorman wanted ME to have a good day. Even at the Loran Deli where I had a real hot pastrami sandwich, the Asian woman who served us thought I was beautiful and told my husband that I was not “ordinary.” Are these dopamine pushers diabolical or what?

So who wouldn’t love shopping? Oh, yes, I forgot–my husband and millions of other men just like him–men with insufficient supplies of dopamine. My husband’s idea of a big shopping trip is taking his Christmas money out to buy new socks. Even then, I see the slight glint of dopamatic pleasure in his eyes, that is until he sees the price tag. “Six dollars for a pair of socks? No, way!”

No dopamine!

After seven hours of walking those golden streets of heaven, I sank down (only momentarily) on a bench in Anthropologie. I quickly observed that we dopaminers outnumbered our less fortunates by six to one. We looked happy, alive, energized. We walked briskly, sometimes towing a man in our wake. The men generally had a vacant look in their eyes, that same look my husband gets whenever I can entice him to follow me into a jewelry, shoe, or clothing store.
But the women! Even I was amazed at all the touching. We touch everything, running our hands over silk scarves, wool sweaters, cotton blouses, and nylon tights. I watched as a teenage girl walked past a rack full of tights, letting her hand caress them as she passed. But then, she stopped, turned back to those spectacular grey tights, and called her girlfriend over to share the experience with her. Then they walked on, never having had any intention of buying tights. Perhaps the vibes between the tights and girls were not right, perhaps their stars did not align.

Is that why we touch everything in sight? Are we waiting for that spiritual connection that calls unmistakably to us, “Purchase me! I am your tights. Fate wove me just for you.”

My husband doesn’t get it. He says there is something wrong with me. But, ah ha! Drop a box of old baseball cards in his lap and watch his eyes sparkle and the fondling begin. And when he tries to draw me into his joy, watch my eyes go vacant. I say, “No way!”

No endorphins!

So we have agreed that we don’t understand each other, and we’re okay with that. He follows me into stores and even tries to look interested–sometimes. He does it because he loves me, not shopping. And when he gets excited about a 1958 Ted Williams card, I think about having him committed.

As I said earlier, I’m a rational person, so I have learned the indispensible art of window shopping. I can shop for hours and buy nothing. For me it’s not the kill but the stalking that thrills me. Some dopaminers are not so rational. They are hooked on the purchase. For them and their vacant-eyed men folk, I suggest they snuggle up on the sofa (with a giant bowl of Moose Tracks ice cream and a brownie) and watch Confessions of Shopaholic. It will do you both good.

Win A New Image for the New Year!

2009-11-19T11:26:00.000-08:00

Enter to Win a New Image for the New Year! Send your compelling story and photos to Your Image Works and explain why you need and deserve to discover and define your authentic and appropriate image. The winner will receive a 50% discount on the Ultimate Image Package, including

Extensive Personal & Professional Image Profile

Style & Figure Evaluation

Personal Color Evaluation

Skin Care Evaluation & MakeUp Makeover

Wardrobe Evaluation

Closet Audit, Cleanout, & Reorganization

Action Plan

Professional Shopping Trip

Now the for the exciting part! During January and February 2010, the chosen contestant's transformation will be followed in photos and video on Your Image Works Blog, Your Image Works Facebook, Your Image Works Images, and other media.

Now is the perfect time to nominate yourself or a loved one who is ready to move forward confidently and successfully through all areas of life! Submit story entry and photos to beth@bethstrange.com

All decisions of Your Image Works, LLC, in choosing winning contestant are at the sole discretion of Your Image Works, LLC, and all decisions are final. Winning contestant is responsible for 50% payment of Ultimate Image Package fees. Winning contestant must agree to all terms and conditions of "Win a New Image for the New Year", including photo and video release agreements. Please contact Your Image Works at 610-998-9210 or beth@bethstrange.com for additional details.

Your Health Is in Your Hands

2009-11-03T13:20:00.000-08:00

To shake or not to shake, that is the question today with the H1N1 flu forefront in the news. After my doctor vigorously shook my hand, even when I declined, and since I needed something to do while recovering from my own case of the Swine flu, I spent a good week researching experts from the World Health Organization to etiquette experts, and my finding is conclusive: There is no conclusive consensus on whether to go ahead with the traditional handshake greeting, or make a polite request to refrain. On the one hand, we carry many, many germs on our hands and can transmit illness easily if we touch our face. On the other hand, we are touching surfaces all day, like door knobs and phones, that are equally as germy as another's hands. Looks like the choice is yours. Shake hands and then sanitize, sanitize, sanitize. Or politely decline an offer to shake by placing your right hand on the other person's outer shoulder, and offering an explanation such as, "I wouldn't want to pass along anything I might be carrying, but it is a pleasure to see/meet you." As for me, well I'll be shaking hands and banking on the immunity theory.

PREFERRED PARTNERS

2009-10-28T11:05:00.000-07:00

Your Image Works is pleased to introduce some of its Preferred Partners.

Time Sweet Time
Overview:Time Sweet Time is a lifestyle management firm, providing solutions for the challenges and complications a busy life brings. Free time becomes a luxury for those juggling the demands of career, family, travel, and social commitments. Our concierge clients enjoy the simplicity that Time Sweet Time brings to their lives by providing an array of time-saving services, from simple administrative tasks to reserving a private jet. All you have to do is make the call, and Time Sweet Time takes care of the rest.
Contact:http://www.timesweettime.net/

Jillian Grace Salon
Overview:At Jillian Grace Salon, we focus on the ultimate personalized service for each of our clients. No matter what your personal style, our stylists can transcend the latest trends in the beauty industry to fit your needs. Each session starts with a complimentary consultation, to assure the clients vision from beginning to end. A customized recommendation is given at the end of your service to ensure your recreation of the style at home. Jillian Grace Salon offers a full range of hairstyling and spa services.
Contact:http://www.jilliangracesalon.com/

Moi-Meme
Overview:Moi-Même ("myself" in French) designs and tailors stylish custom suits and career apparel for professional women. Our mission is to be the modern, professional woman's preferred brand for smart career attire. Moi-Même was created by Dawn Verbrigghe to address women's - and her own - frustrations as professionals in need of workplace apparel that is not only office-appropriate, but well-fitted and stylish. At Moi-Même, we believe that every woman's professional wardrobe should be just as smart as she is.
Contact:http://www.moi-meme.com/

Beth Strange of Your Image Works in the News

2009-10-06T12:18:00.000-07:00

http://www.examiner.com/x-22075-South-Philadelphia-StayatHome-Moms-Examiner~y2009m10d6-Moms-Get-control-of-your-image-to-look-and-feel-your-best-with-tips-from-Beth-Strange-image-expert

Moms: Look and feel your best by taking control of your image with tips from local expert, Beth Yvette Strange by Eryn Travis, October 6, 2009

South Philadelphia Examiner

These days, many mothers, especially those with young children, might think "image management" is for someone else with more time on their hands.
However, Beth Yvette Strange, image consultant and owner of Your Image Works ,in Oxford, Pa., says there is a direct relationship between your image and your personal and professional success.
And, yes, moms, that includes us!
Strange, who is also a mom of seven, explains how the right image can not only make a mom feel better, but can also influence how she is perceived by those around her, including her children. She also has four tips for moms in their mid-thirties to craft an appropriate image without looking too young or old.
Strange has more than two decades of experience in etiquette, protocol, verbal and non-verbal communication, wardrobe management, hairstyle, makeup and personal shopping. She is also a member of the Ohio/Pennsylvania Board of Directors for the Association of Image Consultants, International. She has helped a wide range of clients in the West Chester area including antique shop owners, law office managers, college professors, and entrepreneurs enhance, polish, and update their personal and professional images. Strange also said that today's shaky economy has made her busier than ever before as more clients approach her for image management services so that they are better equipped to advance in their careers, re-enter the corporate world, and have a more fulfilling social life.
ET: What is image consulting, and how is it different from a makeover?
BYS: Image consulting is the ongoing process of evaluating and controlling the effect of your image, first on yourself and then upon others. Professional image management is educational and ongoing, whereas a makeover is usually a one-time, more superficial prescription for wardrobe, makeup, and hair. I strongly believe in educating my clients in the elements of image so they have the tools and techniques to look and feel their best as their ages, bodies, and style trends change and evolve.
ET: How do you work with clients, and what services do you provide?
BYS: I offer a full arrange of image services from Wardrobe Evaluation, Color Evaluation, Makeup and Skincare Clinic, Public Appearance Image Packages, Professional Shopping, and many packages that contain elements of all services that I offer. I begin with an in-person, complimentary consultation with each client, usually in my Oxford Studio. The packages all begin with a very in-depth personal profile for the client and for me to begin to discover the client's true image. With that knowledge, we are then equipped to have the client begin learning the techniques they need to have others perceive them in the way they would like to be perceived professionally, socially and in the home.
ET: Whether they work inside or outside of the home, all moms face the challenge of juggling kids with maintaining a personal sense of self. But for stay-at-home moms, image management can be the last thing on the mind when your day-to-day audience is kids. What is your image advice for stay-at-home moms?
BYS: For stay-at-home moms, there are several image elements that can make a huge difference in the way they feel about themselves, and equally important, the way their husbands and children feel about them. The first is to shower or bathe each day, get dressed in day clothes (no pjs or gym clothes) and put on a little make-up, everyday. It seems like a little thing, but I've had so many mothers tell me that this simple routine has changed their lives, especially the way they are perceived by their children. There is a more lengthy answer, but this is how I begin with my at-home clients.
ET: You've raised seven children yourself. How did you/do you maintain your image?
BYS: Raising and homeschooling my seven children became my chosen career, so I have always felt that my children (and husband) deserve at least, if not more, the same respect I gave my students and co-workers when I was an administrator at a major university and a department chair at a private girls' school. I shower, dress and put on a little makeup, just as if I were leaving my home for a paid position, although I usually pick something a little more wash-and-wear!
ET: I am a stay-at-home mom who is approaching my 35th birthday, one of those milestone events. What's your advice for moms like me who want to look stylish and polished but appropriate for her age.
BYS: In general, I tell my clients to stay away from trying to copy media stars. There are many well-dressed examples out there, but weeding through the trendy Hollywood world is usually overwhelming, not age appropriate, and not the world in which we live. A better guide is for individuals to get on the mailing lists of catalogs from where they would like to shop, regardless of whether or not they actually shop there. Catalogs carry up-to-date styles and can show people how to mix and match outfit pieces no matter where they shop. I can advise clients on which catalogs would be good for them depending on their age, fit and figure, and personal style. That can vary widely.
More specifically, the mid-thirties is a transitional time. What worked during a woman's college years isn't working anymore, and she can no longer shop in her daughter's closet. Nor, does she want to look like her mother! Here are some basic tips for women in their mid-thirties.
1. Lighten up on the makeup. A full face of makeup is aging. Focus on one area, perhaps a full eye and then just a tinted moisturizer and sheer lip balm.
2. Try a splash of color in your outfit. Duller, muted shades can be classic or boring. A bold color in one piece, a scarf or even a coat, with neutral colors elsewhere will add interest and will update your look.
3. Keep trends to a minimum. Gladiator sandals might be too much for many, but a Romanesque cuff bracelet can liven up a classic jeans and white blouse outfit.
4. Have a hair makeover with an excellent stylist. If your hair style is similar to what it was 10 or 15 years ago, it's probably out of date and aging you.
ET: Finally, what key points do you want readers to take with them about image management?
BYS: One key image concept is that there is a definite image cycle. The first effect of image is on oneself. The way we think and feel about ourselves affects the way we "put ourselves together," which affects the way we "act around others," which affects the way they respond to us, which affects the way we think about ourselves, and the cycle continues. There are many fascinating studies about children in this regard. The key education is in the elements of image so we can manage our dress, grooming, body language and etiquette/protocol in a way that lets us be "seen" to others as what we truly are.

BONE-THIN IS NO LONGER "IN"

2009-09-26T16:41:00.000-07:00

Ever wonder why those skin-and-bones runway models always look so angry? I figured it out: THEY'RE HUNGRY--THEY NEED A GOOD MEAL!

So here's a boost to our confidence in mankind: Recently Madrid and Milan both banned ultra-thin models from their fashion show runways! As a follow-up, Spain has required all super-skinny mannequins in clothing stores to be replaced with a mannequin that is at least a size 6. And, a bill was passed in the French Parliament making it illegal to "publicly incite extreme thinness." If the Senate passes the measure into law, it will be a crime for anyone--TV producers, advertisers, magazines, websites--to promote or glamorize being super-skinny. Proposed penalties are 2-3 years imprisonment and fines up to $71,000.

And maybe the most unimaginable: France is requiring all clothing manufacturers to follow standardized sizing--so that in any store, in any clothing line, a size 8 will be a size 8. Maybe the French will give us more than a questionable way to kiss!
IMAGINE THAT!!!!!

CIVILITY

2009-09-17T10:29:00.000-07:00

So much public bad behavior in one week! Where is the civility in our supposedly civilized society? A recent ABC online news report quoted columnist George Will "blaming the current prevailing rudeness on a 'culture of entitlement' where we celebrate 'emotional exhibitionism' on football fields, cable television, and the Internet. . . .We've decided that it is therapeutic to express oneself no matter how coarse one's thoughts, and that whatever is therapeutic is good. . . I think we're seeing a kind of emotional exhibitionism whereby people say, 'I said something ghastly, but I said it honestly and sincerely.' And honesty, sincerity, and authenticity are self-legitimizing" (www.abcnew.go.com , What Do Public Tirades Say About Our Current State of Civility?, 14 September 2009).

What image do we portray when we treat others with coarse disregard and impatient disrespect? Isn't there almost always a more civil and effective way to communicate passion or frustration than the rude and irresponsible way. A quick second or two to pause and think will allow us to choose a civil path.

TIGHT TREND

2009-09-02T16:57:00.000-07:00

Try Tights!

Tights: The answer to the long-debated question of whether to go pale bare-legged and goose-bumped in the cooler weather that's ahead or don the dreaded, aging nylons. All the runways, catalogs, and style photos for the upcoming fall and winter seasons are replete with various shades, textures, and degrees of opaque to near-shear tights. Try them with dresses, skirts, and even winter shorts for a leg-lengthening, skin-warming, sensible and stylish accessory to update your current fall and winter items. Combinations can be monochromatic or complimentary colors, like the brown with gray above. Two caveats--stick with less pattern and texture if your clothing items have pattern and texture, and vice versa. Also be aware that a bulky fabric will add weight to the leg, so adjust the weight of fabric you choose accordingly. And walk tall!

WEDDING BELLS!

2009-09-02T16:11:00.000-07:00

Ahhhh, the joys of having one's first child get married!! It was a summer full of flurries of activities getting ready for everyone to travel across the country to attend the wedding, three receptions, and most energy-consuming of all . . . styling the WARDROBES!!! Two sets of clothes in two sets of color schemes--an Image Consultant and Color Consultant's dream come true! There was only one moment of panic when the bride and broom called a few weeks before the Big Day to say that they had changed the color pallette for the wedding photos! I had already carefully shopped and purchased the "perfect" green dress, but with only 10 shopping days left I was now looking for an achromatic dress: black or gray. Ugh. Not my usual or best summer colors. And then I came across a never-worn, formal, silver/blue Dupioni silk suit, stashed in the back of my closet, that I thought would "have to do." After scouring my favorite upscale vintage shop, Rags to Riches, for some great jewelry and some sparkly shoes, I was pretty content with the entire ensemble. I realized when the first photo proofs emerged, that the silver/blue silk was actually a great hue choice, proving once again that color, texture, line, shape, and pattern make the outfit. And really, I couldn't see very well how it all looked through all the tears. More photos to come!!

SOME GREAT ESCAPES!

2009-05-25T13:17:00.000-07:00

Beth and daughter Taylor,

with Brian Lipstein, President & CEO of Henry A. Davidsen, Master Tailors and Image Consultants www.henrydavidsen.com

Where has my Spring gone? To fun and sun! And some high-quality, educational image events. I just returned from gorgeous Irvine, California, where I attended the annual Association of Image Consultants International Conference. A terrific set of sessions where I learned so many valuable concepts to integrate into work with my clients. Postcard perfect weather for relaxing ing pool-side. And the frosting on the cake: The Gala Reception, complete with professional dancers and a real-life 5.0 California earthquake to make the entire week unforgettable!

TRISH McEVOY SKIN CARE AND MAKEUP EVENT

Chris looks on as Trish McEvoy consultant beautifies Beth's eyelashes.

At the beginning of May I attended a fabulous Trish McEvoy skin care and makeup event, hosted by Neiman Marcus, King of Prussia Mall, and Christine Baeza, President of Elemental Essence (personalstyle@verizon.net ). Tip of the month: Try an Asian-manufacured eyelash curler, the best design for shorter, downturned lashes.

2009-04-08T13:23:00.000-07:00

The Eyes Are the Mirrors of the Soul

I know a wonderful professional person who has a lovely personality and is quite talented and professionally successful. For the life of me, I can't figure out what "they" are looking at for about the first 5-7 minutes of our visits or work together! The floor, the wall, the ceiling, anything but my face! Of the many kinds and forms of nonverbal communication, eye contact may speak the loudest. Maintaining relaxed eye contact while speaking with someone will help you present an air of confidence and credibility to your audience. Furtive glancing away during conversation may send mixed signals, such as dishonesty or insecurity. How to practice good eye contact? Generally, you should look comfortably back and forth at each eye about 60% to 90% of the time. One exception is during an introduction and shaking hands: Eye contact should be made 100% throughout the initial communication until the handshake is broken or positions change. Glancing away and up to indicate thoughtfulness during conversation is a good gaze-breaker. Relaxing and focusing on the other's words will make eye contact natural. We have a powerful tool in this form of body language if we use it to convey our sincerity and genuine interest. Here's looking at you!

2009-04-06T10:32:00.000-07:00

Jillian Grace Salon

Your Image Works is thrilled to ANNOUNCE!
Jillian Grace Salon
is now the preferred salon for Your Image Works, LLC,
Beth Yvette Strange, Owner.
Click on the link above to view the salon site and services, and look below for more photos.

Read more about owner Jillian and her exquisite, state-of-the-art salon, services, and staff here.

2009-03-25T12:05:00.000-07:00

Where have we been, you ask! Deep in the throes of filming a video production for Your Image Works. So far it has been days and hours of thrilling excitement interspersed with brief moments of horror, e.g., seeing oneself on Hi-Def playback for the first time, and realizing that memorizing more than one line at a time is next to impossible! Through it all, Brad Thorne of The Drawing Board has been the epitome of patience and professional excellence. I will let you know the moment the production hits the airways so you can check it out!

CASUAL CASUALTIES

2009-01-31T13:32:00.000-08:00

"More than one-third (35 percent) of employers have sent someone home to change clothes because they were dressed inappropriately" (CareerBuilder.com, 17 June 2008). What in the world! And just last winter, a CareerBuilder.com survey found that 41% of 2,765 employers surveyed stated that people with more professional attire tend to be promoted more often than others in their companies! Numerous studies show that the downturn in corporate productivity does parallel the introduction of "casual Fridays." I'm just saying! It really is an easy fix: The addition or absence of simple key elements, like a collared shirt and jacket, can make or break a professional image. Looks like its time to get dressed and get back to business!

POSTURE POWER

2009-01-27T15:02:00.000-08:00

Now, Kerri Russell nearly always looks great. But what a disservice her poor posture was to that stunning white gown! Take a lesson.

Would you like to look 10 years younger instantly?

Would you like to look 10 pounds lighter instantly?

Then check out your posture! Here's a very telling experiment. Get a tape measure and stand like you usually do--no cheating for the experiment! Even slouch a little if you want, and then measure your waist around your belly button. Then, stand up tall, as though a string were pulling the top of your head to the ceiling, and --here's the key--roll your shoulder blades forward, up, around and back down, as though you were able to tuck them into your back pockets. Then remeasure. You should see as much as an inch or more reduction! And an inch off of your waist can make you look 10 pounds lighter or more!

As for your age, I read about a study that was done with two same-aged women, both 5'4", both dressed in black leotards with heads camouflaged. One woman weighed 105 pounds and stood in a very slouched position. The other woman, weighing 125 pounds, stood with straight, correct posture. All reviewers chose the 125-pound woman as the younger and lighter woman!

Yes, once again, your mother was right--just stand up straight!

YOUR IMAGE WORKS in The News

2009-01-22T12:32:00.000-08:00

55th ANNUAL BUSINESS & INDUSTRY REVIEW

Day 3 - Family-Owned Business

Special Supplement to the WEST CHESTER DAILY LOCAL NEWS

www.dailylocal.com

Wednesday, January 21, 2009

Image Consultant Helps Bring Out the Real You
By Ted Trevorrow
Special to the Local News

Over 20 years ago, Beth Strange received image training as a college student. Since then people have been asking her about ways to improve their look and better their image. After raising seven children and teaching at a girl’s boarding school, she decided she wanted to make a career out of helping people improve their image. So she set out to working on her certification in image consulting from the Association of Image Consultants International, and attended the Conselle Institute, to learn all she could about being an image consultant. In 2007 she opened Your Image Works in Oxford and became a full-time image consultant. Strange thinks many people have the wrong impression of what an image consultant does and who image consulting is for. “There’s this stigma or misconception that working with an image consultant is only for high profile people,” she says. “People in the public eye higher image consultants because it works. Why shouldn't everyone else have that?” The process of image consulting starts with an initial interview designed to find out “how do you want to be perceived at home and at the workplace.” Even more, the interviews are designed to help people find out “why is the inside not showing on the outside,” Strange says. She believes many people are not in touch with themselves and their current image is “hiding who they really are inside.” Once the interview process is done and the client has figured out the image they want, then she begins helping them change. She uses four areas to focus her efforts. Clients can address their wardrobe, grooming, etiquette, and speech and body language to help improve their image. “We don’t change who you are,” Strange says. “Image consulting is about fine-tuning, enhancing, and improving your image.” Strange’s biggest groups of clients are professional business women, corporate clients, and women in transition. “Many mothers going back to work need help putting their best foot forward,” she says. Strange helps women with image evaluation , color analysis, and personal shopping in order to make sure they are prepared to re-enter the workplace. For her corporate clients, Strange emphasizes the importance image can have in the workplace. She says, “Image can absolutely increase productivity.” She conducts image seminars for businesses and using the trademarked Style Scale can help businesses select the appropriate image for their workers to maximize productivity and sales for their specific business situation. She also stresses that image consulting can affect almost every aspect of a person’s day, even people’s home lives. “I had one client who told me that once she improved her image, she got a huge increase in respect from her child,” Strange says. Strange’s motto is “Improve your image, improve your life.” She is even working on helping people entering the dating scene to improve their results. She uses what she calls the four A's to make sure people are getting the right image for them, Authentic, Appropriate, Attractive, and Affordable. By using these principals and teaching her clients how to use these tools, Strange feels she teaches them how to control their image, not just now, but in the future. “If I just help them buy new clothes, what happens in the future when styles change? I have some clients who lose 30 pounds. By giving them these tools they can adjust their image in the future as needed.” To make sure the average person has access to image consulting, Strange has worked hard to make sure her fees are accessible. For Strange, the best part of the job is when her service helps people. “Their life changes and that’s the part I love.” She especially enjoys when people say, “I know who I am.” When people know who they are, Strange says, “That puts them in control of their lives.” To learn more about image consulting, visit www.yourimageworksconsultant.com.

FIRST LADY FASHION

2009-01-22T11:40:00.000-08:00

Well, have you had enough?! What did you think of Michelle Obama's inaugural ensemble? I was going to throw in my two, educated-image-consultant cents and analyze the color, cut, style, texture, fabric, etc., of Isabel Toledo's design, which Mrs. Obama chose and accented with her own glove and shoe picks. However, it's more interesting to note that anyone who is anyone in the fashion critics circles has spoken--with opinions on each extreme:

Kristi Brooks, celebrity stylist -- dresses Sharon Stone
"I absolutely loved Mrs. Obama's dress today. I think the fact that she chose such a bold and unusual choice is right on par with her wardrobe choices throughout the campaign. . . .I thought the color choice was lovely for her complexion, it really popped on her. I love that she chose to wear lace which is such a huge trend this fall; but interpreted it her own way.

Kelli Delaney, designer Members Only
"As much as I appreciate taking fashion risks, I did not like Michelle Obama's outfit. It looked like heavy curtain fabric and reminded me of the Sound of Music when Julie Andrews cut down the brocade drapes and made them into dresses. I think she looks best in bright stretch knits and cashmeres, and I love how she adds personal touches of jewelry to her clothes...those sparkly pins and broaches will definitely become the trend, not her inaugural outfit."

Philip Bloch, celebrity stylist and designer
I was blown away by how elegant and chic Michelle Obama looked. Her dress was exquisite. I thought right down to the avocado toned gloves, ribbon, and scarf, she often chooses the slightest embellishment and touch of femininity to complete her outfits.

Ramy, celebrity makeup artist
"I didn't love Michelle Obama's look at the swearing-in ceremony. . . It looks as though she didn't even think about it. . .The shoes were dreadful and the color of her outfit didn't translate well in pictures. . . The color she wore did not flatter her beautiful complexion.

On and on! So all I'm going to say is "There's much accounting for taste." Okay, okay, here you go: Loved the color for her complexion--a welcome surprise in an earth-toned Lemongrass, perfectly complimenting the warmth in her skin tone. The fabric was a little stiff for her frame--she needs to stay with fabric that drape and skim so she doesn't look "bigger" than she is. The coordinated coat/dress ensemble is very flattering on her statuesque figure, and the cashmere under pieces were nicely functional. However, the bow that secured her pashmina sweater sleeves broke up a nice line she could have shown in front and was distracting, flapping around in the wind and when she walked. How can you argue with the terrific Jimmy Choo pumps and leather gloves in avocado, which perfectly picked up the hue of green in the Lemongrass fabric? The daughters--that's another blog. But, did you see that J. Crew shares jumped more than 10% in trading Wednesday after the whole Obama family donned many of the companies pieces throughout the inaugural festivities. Looks like J. Crew won't be needing a bail out any time soon!

WASH YOUR FACE!

2009-01-20T11:27:00.000-08:00

Want the look of flawless, glowing skin that seems to come naturally to stars like Heidi Klum? Just listen to your mother and wash your face before you go to bed! Karen Sinclair Drake, skincare expert and founder of Sophyto organics says, "For every day you don't remove all your makeup, you age seven days." WOW! Who wants that. Follow a strict nightly routine of removing all makeup, followed by cleansing, exfoliating, toning (to remove all last traces of makeup and soap), and moisturizing. Your Image Works offers a MakeUp and SkinCare Clinic that can teach you all you need to know to have that "Klum clean" face!

Shop Therapy

2009-01-19T13:38:00.000-08:00

"Don't Buy That,

Buy This!"

The January sales! Is there anything that gets your heart racing faster than the "TAKE AN ADDITIONAL 50% OFF CLEARANCE ITEMS" sign! And that may be EXACTLY how you accumulated a closet full of clothing items that:

#1 Don't fit you.
#2 Don't flatter you.
#3 Don't thrill you.

Here are some "rules" to take shopping if you're a clearance craver:

BUY ONLY IF:

1. You love it and would try it on and buy it even if it were FULL PRICE. I'm not saying you could pay full price, I'm saying you would if you could. This is the greatest barometer to follow. If the price is more attractive to you than the fashion item, you're buying for the wrong reason.

2. You are willing--and it is still a good bargain--to alter any fit problems (gaping waist, pant or sleeve length, etc.). Chances are huge that if it doesn't fit perfectly, you'll never wear it, let alone love it.

3. You know that the item is in keeping with your personal style and best color palette. It can't be said enough that an ounce of understanding your personal style and personal coloring will prevent a pound of buyer's remorse.

4. You actually need the item--come on, show some self-discipline! How many black tee-shirts does one woman need?!! Or what are you going to do with a 100% cashmere snood. Okay, maybe those are bad examples, but you get the idea.

5. It's on your "TO BUY" list. Yes, make and keep a list of items that you actually are looking for to round out your wardrobe needs. And then stick to it!

Contact Your Image Works and speak with Beth, a qualified, trained image consultant, for help with cleaning out your closet and affordably and intelligently building up a wardrobe that you actually love and that helps you in your roles and goals!

Who Hires an Image Consultant!

2009-01-14T14:29:00.000-08:00

A commentator in the news recently said, "Someone who is not a celebrity or politician and hires an image consultant is not playing with a full deck." I'd like a moment for rebuttal! That notion expresses the outdated mindset that image management is simply vain, superficial gloss. On the contrary, those of us in the image business, and in the "know," know that improving your personal presentation--through the tools of dress, grooming, body language, and etiquette--can drastically improve your personal and professional life. Statistic #1: In a brief, initial encounter, only 7% of what is remembered about you is what you said. That's right, 93% of what is remembered about you is centered on visual cues, dress, grooming, body language and etiquette. More statistics to come! In the meanwhile, take a look at yourself. How's your image working for you? Go to http://www.bethstrange.com/ for answers to your image questions.